Mothers Day

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+53.4%

Conversion, latest week

0.4%

Market size, estimated

$300Ka year

Peak month

May49.1× the quietest month

Top search term

mom1.6M searches a year

Listings sell for $18.77 on average, from $9.53 to $27.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $18.77 that is $19K to $23K a year per listing.

Average price

$18.77inside the $15 to $100 sweet spot

Price range

$9.53–$27.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$23K

Returns

2.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Wearable Blankets. It carries 11,620 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Wearable Blankets

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

11,620per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months