Moss Rug
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 0.7% of searches, so Moss Rug is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $100K/yr358K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 32%top-5 click share · 41 brands · 44 sellers
Flapen Score
Moss Rug against its category
The dotted line is the Home & Kitchen average. Past it, Moss Rug is stronger. Inside it, weaker.
Market
The Moss Rug market on Amazon at a glance
Shoppers on Amazon United States searched for Moss Rug 358K times last year and spent an estimated $100K. The top 5 brands take 40% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 358K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $100Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- moss rug179K searches a year
02 · Price
A sale here is worth $38.25.
Listings sell for $38.25 on average, from $13.70 to $302.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.25 that is $0 to $4K a year per listing.
- Average price
- $38.25inside the $15 to $100 sweet spot
- Price range
- $13.70–$302.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #911 within Bath Rugs. It carries 2,469 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #911in Bath Rugs
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,469per listing
- Listings tracked
- 57
04 · Newcomers
5 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Moss Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
44
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
32%
Top 20: 73%
Open market
55%
- Brand 111%
- Brand 210%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Moss Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Moss Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moss rug179K/yr
- moss bath mat44K/yr
- pond rug19K/yr
- moss carpet25K/yr
- moss bathroom rug21K/yr
- lily pad rug9K/yr
- moss rugs for bedroom11K/yr
- moss area rug7K/yr
- green moss rug7K/yr
- moss rugs6K/yr
Reviews and returns
What reviews say buyers love and hate about Moss Rug
We read the reviews and the return reasons for every product selling here.
“The sizes listed are incorrect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moss Rug questions
Answered from the same tracked data.









