moss rug
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.25avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,469.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Price range
Okay$13.70–$302.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 358K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moss rug is a $100K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
moss rug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $115K–$153K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #911
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.0%
- Avg brand age
- 29 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
44
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
32%
Top 20: 73%
Open market
55%
- Hifuwan11%
- THRILRUG10%
- DweIke8%
- YIKUSH5%
- GraceSway CS5%
- YIHOUSE5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +9.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top moss rug search terms
- moss rug179K/yr
- moss bath mat44K/yr
- pond rug19K/yr
- moss carpet25K/yr
- moss bathroom rug21K/yr
- lily pad rug9K/yr
- moss rugs for bedroom11K/yr
- moss area rug7K/yr
- green moss rug7K/yr
- moss rugs6K/yr
Top moss rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DweIke Fluffy Dark Green Rugs for Bedroom Living Room 3x5 Feet Soft Plush Shaggy Tie-Dyed Forest Moss Green Girls Boys Kids Rug Non-Slip and Machine Washable Carpet for Dorm Nursery Decor
DweIke$23.794.3★11,390 rev
Hifuwan Cute Green Moss Bathroom Runner Rugs Plant Leaf Bath Mats 20 x 43
Hifuwan$34.214.6★1,295 rev
THRILRUG 20x35 Inch 3D Moss Rug Shag Carpet Leaf Area Bathroom Rugs Non Slip Bath Mat Tufted Rug Ultra Soft Washable Children Play Plant Leaves Shaped Kids Pets Floor Mat for Bedroom Living Room Green
THRILRUG$29.904.6★347 rev
GraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print
GraceSway CS$63.245.0★1 rev
Sisher Moss Bath Mat Soft Absorbent Non Slip Moss Bathroom Rug 3121
Sisher$29.444.7★76 rev
Newest
by launch dateGraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print
GraceSway CS$63.241 rev
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.84180 rev
Hifuwan Cute Green Moss Bathroom Runner Rugs 24x60 Plant Leaves Bath Mats
Hifuwan$45.151,295 rev
PTAEXCEL Cute Bath Mat Moss Rug Soft Green Bathroom Rug Non Slip Bath Mat Super Absorbent Floral Nature Bathtub Mat Washable for Shower Bathroom Floor (Full Bloom 32 x 20)
PTAEXCEL$23.2026 rev
ORTHOMTEX 3D Moss Bath Mat Bathroom Rug | Moss Green Oval (20x32)
ORTHOMTEX$20.0637 rev
Trending
90-day click momentumGraceSway 5x7 Moss Green Botanical Area Rug with Fern and Floral Print
GraceSway CS$63.245.0★
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.844.3★
Hifuwan Cute Green Moss Bathroom Runner Rugs 24x60 Plant Leaves Bath Mats
Hifuwan$45.154.6★
PTAEXCEL Cute Bath Mat Moss Rug Soft Green Bathroom Rug Non Slip Bath Mat Super Absorbent Floral Nature Bathtub Mat Washable for Shower Bathroom Floor (Full Bloom 32 x 20)
PTAEXCEL$23.204.7★
ORTHOMTEX 3D Moss Bath Mat Bathroom Rug | Moss Green Oval (20x32)
ORTHOMTEX$20.064.9★
What buyers say about moss rug
What buyers praise and complain about, mined from review topics.What buyers love
“SO SOFT”
“I think the mat is high quality”
“Great colors”
“Exactly as pictured”
“Great product for the money”
“The size is accurate”
“Really well made”
“It's thick with vivid colors”
“Soft and comfy”
“durable”
What buyers complain about
“The sizes listed are incorrect”
“Cheap Quality”
“Looks nothing like photo”
“Weird color”
“Falls apart”
“Over priced for what you get”
“Cheap thin”
“flimsy”
“Poor quality of material it won't last long next time I order a better grade”
“When opening packing the smell is intense”
Top return reasons
Common questions
- Is moss rug profitable to sell on Amazon United States?
- The niche generates $100K/yr across 57 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the moss rug niche?
- 41 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in moss rug?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.9%.
- When does demand for moss rug peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the moss rug niche?
- Listings span $13.70–$302.52; the average listing price is $38.25 (sweet spot $15–$100). The average incumbent carries 2,469 reviews — the moat a new listing must climb.