moss bunny
Skip itSoft demand (-93.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.26avg listing price — sweet spot $15–$100
Review moat
Great235.15avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.75–$50.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay5.0%return rate — above 5% kills the launch gate
Competition
Bad74%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 40K searches
Growth
Bad-93.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, moss bunny is a $8K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 29/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
moss bunny market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $16K–$21K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #3,006
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 23.3%
- Avg brand age
- 25 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
19
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
22%
- Unpafcxddyig30%
- Gift Boutique15%
- MON AMI10%
- MicoSim9%
- Apricot Lamb7%
- GatheringRain7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -93.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 29.9×
Top moss bunny search terms
- green bunny9K/yr
- moss bunny15K/yr
- grass bunny7K/yr
- moss bunnies5K/yr
- moss easter bunny4K/yr
Top moss bunny products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unpafcxddyig Bunny Keychain Cute Soft Artificial Fur Keychain Car Handbag Rabbit Keyring green
Unpafcxddyig$9.984.4★444 rev
Gift Boutique 4 Green Fuzzy Flocked Bunny Easter Holiday Spring Decor Rabbit Figurines Garden Artificial Animal Moss for Indoor Table Home Kitchen Shelf Decorations Furry Covered Rabbits
Gift Boutique$18.904.7★200 rev
MON AMI Chloe The Bunny 13-Inch Stuffed Rabbit Soft Easter Plush Toy
MON AMI$31.554.8★85 rev
Apricot Lamb Toys Plush Green Bunny Rabbit Soft Stuffed Animal for Kids 8
Apricot Lamb$20.134.8★860 rev
YGbridge Moss Easter Bunny Home Decor 12 Pcs Artificial Green Moss Rabbit for Easter Decoration Small Flocked Bunny Figurines for Spring Table Decor (12)
YGbridge$15.104.5★13 rev
Newest
by launch date
4Pcs Moss Easter Bunny Decor Green Artificial Moss Bunny Figurines Rabbit Statues for Table Decorations Tabletop Centerpiece Spring Home Office Decor Easter Party Decorations Indoor Outdoor
On-Airstore$9.757 rev
YGbridge Moss Easter Bunny Home Decor 12 Pcs Artificial Green Moss Rabbit for Easter Decoration Small Flocked Bunny Figurines for Spring Table Decor (12)
YGbridge$15.1013 rev
MicoSim Easter Bunny Decorations Resin Moss Bunny Figurine Garden Artificial Moss Rabbit Easter Dcor Easter Party Favors Gifts (4PCS)
MicoSim$24.82246 rev
Nearly Natural 14in. UV Resistant Artificial Grass Garden Plush Topiary Bunny Rabbit - Indoor/Outdoor
Nearly Natural$50.783 rev
Unpafcxddyig Bunny Keychain Cute Soft Artificial Fur Keychain Car Handbag Rabbit Keyring green
Unpafcxddyig$9.98444 rev
Trending
90-day click momentumUnpafcxddyig Bunny Keychain Cute Soft Artificial Fur Keychain Car Handbag Rabbit Keyring green
Unpafcxddyig$9.984.4★
Nearly Natural 14in. UV Resistant Artificial Grass Garden Plush Topiary Bunny Rabbit - Indoor/Outdoor
Nearly Natural$50.783.9★
MON AMI Chloe The Bunny 13-Inch Stuffed Rabbit Soft Easter Plush Toy
MON AMI$31.554.8★
Apricot Lamb Toys Plush Green Bunny Rabbit Soft Stuffed Animal for Kids 8
Apricot Lamb$20.134.8★
YGbridge Moss Easter Bunny Home Decor 12 Pcs Artificial Green Moss Rabbit for Easter Decoration Small Flocked Bunny Figurines for Spring Table Decor (12)
YGbridge$15.104.5★
What buyers say about moss bunny
What buyers praise and complain about, mined from review topics.What buyers love
“It's a decent size”
“They're decently made”
“Well worth the $$$”
“Cute decor”
“Soft and cuddly”
“Color is excellent”
“Very solid and covered well”
“Each bunny is very lightweight, so theyre easy to place anywhere — on a table, shelf, or centerpiece”
“Its a fun moss material and looks realistic”
“Exactly as described”
What buyers complain about
“Extremely small”
“Not a good value”
“very smell”
“Threading came off toes”
“an ear fell off first night received”
Top return reasons
Common questions
- Is moss bunny profitable to sell on Amazon United States?
- The niche generates $8K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -93.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the moss bunny niche?
- 11 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in moss bunny?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 5.0%.
- When does demand for moss bunny peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 29.9× the quietest.
- What does it cost to enter the moss bunny niche?
- Listings span $9.75–$50.78; the average listing price is $21.26 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.