morning star incense
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Great$12.69–$41.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Review moat
Good796.19avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, morning star incense is a $74K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
morning star incense market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #648
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 4.2%
- Avg brand age
- 53 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
0%
- MORNING STAR68%
- nippon kodo16%
- NIPPON KODO15%
- Morning Star1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top morning star incense search terms
- morning star incense25K/yr
- morning star incense sticks7K/yr
- morningstar incense sticks4K/yr
Top morning star incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morning Star Sandlewood Scent Japanese Incense Sticks 6 Box of 50 Sticks (Sage Sandalwood Cedarwood Musk Frankincense and Myrrh)
MORNING STAR$25.604.7★665 rev
Sandalwood Incense 200 Sticks - Morning Star
NIPPON KODO$13.224.6★3,156 rev
Morning Star Cedarwood 200 Sticks
MORNING STAR$13.704.6★2,262 rev
Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus
MORNING STAR$41.674.8★230 rev
MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
MORNING STAR$14.644.6★127 rev
Newest
by launch dateMORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
MORNING STAR$14.64127 rev
Nippon kodo Morning Star Incense Set of 6 (Lotus Vanilla Lavender Jasmine Green Tea and Gardenia) 50 Sticks in Each Scent - Traditional Japanese Style
nippon kodo$23.65464 rev
Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus
MORNING STAR$41.67230 rev
Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)
MORNING STAR$13.34477 rev
Morning Star Japanese Incense Sticks 200 Sticks & Holder (Myrrh)
MORNING STAR$13.61284 rev
Trending
90-day click momentumMORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
MORNING STAR$14.644.6★
Morning Star Jasmin 200 Sticks
MORNING STAR$13.694.5★
Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)
MORNING STAR$13.344.6★
Morning Star Patchouli 200 sticks
MORNING STAR$13.374.5★
Morning Star Amber Incense 200 Sticks & Holder
MORNING STAR$13.434.6★
What buyers say about morning star incense
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome aroma”
“High quality incense”
“product as promised”
“Worth the price”
“Love these plus no stick to throw away after”
“Light and easy”
“Its also very easy to light”
“These are mellow, smell great, and don't cause me to runny for allergy pills”
“powerful”
“cleanup is easy”
What buyers complain about
“On top of that these have almost no scent”
“Very small”
“it isn't the cheapest”
“So this is an error in the advertisement”
“Wish I had realized these have no stick at the end for handling”
“Also they are very thin and brittle and break while you are trying to secure them into a holder”
Top return reasons
Common questions
- Is morning star incense profitable to sell on Amazon United States?
- The niche generates $74K/yr across 21 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the morning star incense niche?
- 4 brands and 21 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in morning star incense?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for morning star incense peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the morning star incense niche?
- Listings span $12.69–$41.67; the average listing price is $16.08 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.