Morning Star Incense
FailThe top 5 brands take 100% of clicks, so Morning Star Incense is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $74K/yr36K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 21 sellers
Flapen Score
Morning Star Incense against its category
The dotted line is the Home & Kitchen average. Past it, Morning Star Incense is stronger. Inside it, weaker.
Market
The Morning Star Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Morning Star Incense 36K times last year and spent an estimated $74K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $74Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- morning star incense25K searches a year
02 · Price
A sale here is worth $16.08.
Listings sell for $16.08 on average, from $12.69 to $41.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.08 that is $2K to $4K a year per listing.
- Average price
- $16.08inside the $15 to $100 sweet spot
- Price range
- $12.69–$41.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #648 within Home Fragrance. It carries 796 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #648in Home Fragrance
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 796per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Morning Star Incense products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morning Star Sandlewood Scent Japanese Incense Sticks 6 Box of 50 Sticks (Sage Sandalwood Cedarwood Musk Frankincense and Myrrh)
- Price
- $25.60
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 10y ago

Sandalwood Incense 200 Sticks - Morning Star
- Price
- $13.22
- Rating
- 4.6/5
- Reviews
- 3,156
- Age
- 21y ago

Morning Star Cedarwood 200 Sticks
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 2,262
- Age
- 21y ago

Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus
- Price
- $41.67
- Rating
- 4.8/5
- Reviews
- 230
- Age
- 6y ago

MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 4y ago
Trending
estimated 90-day click momentum
MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 4y ago

Morning Star Jasmin 200 Sticks
- Price
- $13.69
- Rating
- 4.5/5
- Reviews
- 784
- Age
- 21y ago

Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 8y ago

Morning Star Patchouli 200 sticks
- Price
- $13.37
- Rating
- 4.5/5
- Reviews
- 978
- Age
- 21y ago

Morning Star Amber Incense 200 Sticks & Holder
- Price
- $13.43
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 21y ago
Newest
by launch date
MORNING STAR - Palo Santo 200 Sticks Incense by Nippon Kodo Japanese Quality Incense
- Price
- $14.64
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 4y ago

Nippon kodo Morning Star Incense Set of 6 (Lotus Vanilla Lavender Jasmine Green Tea and Gardenia) 50 Sticks in Each Scent - Traditional Japanese Style
- Price
- $23.65
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 6y ago

Morning Star Nippon Kodo Incense - 12 Fragrance Assortment (Total 12x50 600 Sticks) - Sandalwood Cedarwood Green Tea Frankincense Myrrh Sage Musk Jasmine Gardenia Lavender Amber Lotus
- Price
- $41.67
- Rating
- 4.8/5
- Reviews
- 230
- Age
- 6y ago

Morning Star Japanese Incense Sticks 200 Sticks & Holder (Frankincense)
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 8y ago

Morning Star Japanese Incense Sticks 200 Sticks & Holder (Myrrh)
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
0%
- MORNING STAR68%
- nippon kodo16%
- NIPPON KODO15%
- Morning Star1%
Demand
Morning Star Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Morning Star Incense search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- morning star incense25K/yr
- morning star incense sticks7K/yr
- morningstar incense sticks4K/yr
Reviews and returns
What reviews say buyers love and hate about Morning Star Incense
We read the reviews and the return reasons for every product selling here.
“On top of that these have almost no scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Morning Star Incense questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









