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Morgan Wallen Blanket

Fail

The top 5 products take 100% of clicks, so Morgan Wallen Blanket is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$9K/yr34K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Morgan Wallen Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Morgan Wallen Blanket is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morgan Wallen Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Morgan Wallen Blanket 34K times last year and spent an estimated $9K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
1.0%
Market size, estimated
$9Ka year
Peak month
December11.5× the quietest month
Top search term
morgan wallen blanket32K searches a year

02 · Price

A sale here is worth $25.48.

Listings sell for $25.48 on average, from $21.91 to $28.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.48 that is $0 to $3K a year per listing.

Average price
$25.48inside the $15 to $100 sweet spot
Price range
$21.91–$28.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #8,207 within Throws. It carries 12 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
13.3%
Average rank
#8,207in Throws
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
12per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Morgan Wallen Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 34%

Demand

Morgan Wallen Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Morgan Wallen Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morgan wallen blanket32K/yr
  • morgan wallen blankets1K/yr
  • morgan wallen blanket soft2K/yr

Reviews and returns

What reviews say buyers love and hate about Morgan Wallen Blanket

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Soft Feel”
1.2%of orders come back
“Very soft”
A buyer, on “Soft Feel”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Morgan Wallen Blanket questions

Answered from the same tracked data.