mora ceramics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$35.29avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$2.66–$59.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,670.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 217K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mora ceramics is a $90K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
mora ceramics market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $176K–$212K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
573
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
0%
- MORA CERAMICS HIT PAUSE64%
- MORA32%
- Morakniv3%
- Fresh Produce (Brands May Vary)1%
Top mora ceramics search terms
- mora ceramics119K/yr
- mora57K/yr
- heath ceramics10K/yr
- mora ceramic bowls7K/yr
- mora bowls5K/yr
- mora plates4K/yr
- mora ceramic5K/yr
- mora ceramic plates5K/yr
- mora ceramics bowls3K/yr
Top mora ceramics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORA Ceramic Flat Plates Set of 6-8 in - The Dessert Salad Appetizer Small Lunch etc Plate. Microwave Oven and Dishwasher Safe Scratch Resistant. Kitchen Porcelain Dish - Neutrals
MORA CERAMICS HIT PAUSE$39.674.8★1,827 rev
MORA Ceramic Flat Pasta Bowl Set of 4-35oz Microwave Safe Plate with High Edge - Modern Porcelain Dinnerware for Kitchen and Eating Large Wide Bowls/Plates for Serving Dinner Salad etc- Neutrals
MORA$39.534.8★1,256 rev
MORA Ceramic Flat Dinner Plates Set of 6 10.5 in High Edge Dish Set - Microwave Oven and Dishwasher Safe Scratch Resistant Modern Dinnerware- Kitchen Porcelain Serving Dishes - Assorted Neutrals
MORA CERAMICS HIT PAUSE$56.954.8★1,460 rev
Mora Ceramic Large Pasta Bowls 30oz Set of 4 - Serving Salad Dinner etc Plate/Wide Bowl - Microwave Oven Dishwasher Safe Kitchen Dinnerware - Modern Porcelain Stoneware Dishes Vanilla White
MORA CERAMICS HIT PAUSE$38.564.8★2,514 rev
Set of 4 Porcelain Bowls 25oz - Microwave Dishwasher & Oven Safe for Soup Cereal etc.
MORA CERAMICS HIT PAUSE$32.704.9★1,507 rev
Newest
by launch date
MORA Small Bowls Set of 4 16oz Ceramic Pottery Dessert Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA CERAMICS HIT PAUSE$34.3249 rev
MORA Medium Mugs Set of 4 16oz Ceramic Pottery Latte Mugs/Coffee Cups - Microwave and Dishwasher Safe - Harvest
MORA CERAMICS HIT PAUSE$49.6853 rev
MORA Medium Dishes Set of 4 30oz Ceramic Pottery Pasta Plate/Wide Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA$54.7337 rev
MORA Large Plates Set of 4 10.5 inch Ceramic Pottery Dinner Plates - Microwave Oven and Dishwasher Safe - Harvest
MORA CERAMICS HIT PAUSE$53.9533 rev
MORA Medium Bowls Set of 4 28oz Ceramic Pottery Everyday Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA$44.5633 rev
Trending
90-day click momentumMORA Medium Dishes Set of 4 30oz Ceramic Pottery Pasta Plate/Wide Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA$54.734.6★
MORA Large Plates Set of 4 10.5 inch Ceramic Pottery Dinner Plates - Microwave Oven and Dishwasher Safe - Harvest
MORA CERAMICS HIT PAUSE$53.954.5★
MORA Small Bowls Set of 4 16oz Ceramic Pottery Dessert Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA CERAMICS HIT PAUSE$34.324.9★
MORA Small Plates Set of 4 6.5 inch Ceramic Pottery Dessert Plates - Microwave Oven and Dishwasher Safe - Harvest
MORA$34.364.8★
MORA Medium Bowls Set of 4 28oz Ceramic Pottery Everyday Bowls - Microwave Oven and Dishwasher Safe - Harvest
MORA$44.564.3★
What buyers say about mora ceramics
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Bowls”
“arrived fresh”
“Great taste”
“the colors are perfect”
“Like the size”
“Worth the money”
“Very well made very easy to keep sharp”
“very sweet and fresh”
“luckily, I havent had anything break”
“Sturdy and well made, also easy to clean”
What buyers complain about
“received a bad batch”
“too small”
“Not quality”
“they taste horribly”
“The speckle and color is a little off”
“Break easily”
“Pretty expensive”
“They were very sour”
“fungus shows way too soon”
“Heavy, breaks easily”
Top return reasons
Common questions
- Is mora ceramics profitable to sell on Amazon United States?
- The niche generates $90K/yr across 62 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the mora ceramics niche?
- 4 brands and 573 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mora ceramics?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Size-Overall, Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the mora ceramics niche?
- Listings span $2.66–$59.90; the average listing price is $35.29 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.