Mora Ceramics
FailThe top 5 brands take 100% of clicks, so Mora Ceramics is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $90K/yr217K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 30%top-5 click share · 4 brands · 573 sellers
Flapen Score
Mora Ceramics against its category
The dotted line is the Home & Kitchen average. Past it, Mora Ceramics is stronger. Inside it, weaker.
Market
The Mora Ceramics market on Amazon at a glance
Shoppers on Amazon United States searched for Mora Ceramics 217K times last year and spent an estimated $90K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $90Ka year
- Top search term
- mora ceramics119K searches a year
02 · Price
A sale here is worth $35.29.
Listings sell for $35.29 on average, from $2.66 to $59.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $35.29 that is $0 to $4K a year per listing.
- Average price
- $35.29inside the $15 to $100 sweet spot
- Price range
- $2.66–$59.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Dinnerware. It carries 2,670 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Dinnerware
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 2,670per listing
- Listings tracked
- 62
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Mora Ceramics products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MORA Ceramic Flat Plates Set of 6-8 in - The Dessert Salad Appetizer Small Lunch etc Plate. Microwave Oven and Dishwasher Safe Scratch Resistant. Kitchen Porcelain Dish - Neutrals
- Price
- $39.67
- Rating
- 4.8/5
- Reviews
- 1,827
- Age
- 2y ago

MORA Ceramic Flat Pasta Bowl Set of 4-35oz Microwave Safe Plate with High Edge - Modern Porcelain Dinnerware for Kitchen and Eating Large Wide Bowls/Plates for Serving Dinner Salad etc- Neutrals
- Price
- $39.53
- Rating
- 4.8/5
- Reviews
- 1,256
- Age
- 4y ago

MORA Ceramic Flat Dinner Plates Set of 6 10.5 in High Edge Dish Set - Microwave Oven and Dishwasher Safe Scratch Resistant Modern Dinnerware- Kitchen Porcelain Serving Dishes - Assorted Neutrals
- Price
- $56.95
- Rating
- 4.8/5
- Reviews
- 1,460
- Age
- 5y ago

Mora Ceramic Large Pasta Bowls 30oz Set of 4 - Serving Salad Dinner etc Plate/Wide Bowl - Microwave Oven Dishwasher Safe Kitchen Dinnerware - Modern Porcelain Stoneware Dishes Vanilla White
- Price
- $38.56
- Rating
- 4.8/5
- Reviews
- 2,514
- Age
- 5y ago

Set of 4 Porcelain Bowls 25oz - Microwave Dishwasher & Oven Safe for Soup Cereal etc.
- Price
- $32.70
- Rating
- 4.9/5
- Reviews
- 1,507
- Age
- 4y ago
Trending
estimated 90-day click momentum
MORA Medium Dishes Set of 4 30oz Ceramic Pottery Pasta Plate/Wide Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $54.73
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

MORA Large Plates Set of 4 10.5 inch Ceramic Pottery Dinner Plates - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $53.95
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

MORA Small Bowls Set of 4 16oz Ceramic Pottery Dessert Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $34.32
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 1y ago

MORA Small Plates Set of 4 6.5 inch Ceramic Pottery Dessert Plates - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $34.36
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago

MORA Medium Bowls Set of 4 28oz Ceramic Pottery Everyday Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $44.56
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
MORA Small Bowls Set of 4 16oz Ceramic Pottery Dessert Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $34.32
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 1y ago

MORA Medium Mugs Set of 4 16oz Ceramic Pottery Latte Mugs/Coffee Cups - Microwave and Dishwasher Safe - Harvest
- Price
- $49.68
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago

MORA Medium Dishes Set of 4 30oz Ceramic Pottery Pasta Plate/Wide Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $54.73
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

MORA Large Plates Set of 4 10.5 inch Ceramic Pottery Dinner Plates - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $53.95
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago

MORA Medium Bowls Set of 4 28oz Ceramic Pottery Everyday Bowls - Microwave Oven and Dishwasher Safe - Harvest
- Price
- $44.56
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
573
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 69%
Open market
0%
- MORA CERAMICS HIT PAUSE64%
- MORA32%
- Morakniv3%
- Fresh Produce (Brands May Vary)1%
Search terms
Top Mora Ceramics search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mora ceramics119K/yr
- mora57K/yr
- heath ceramics10K/yr
- mora ceramic bowls7K/yr
- mora bowls5K/yr
- mora plates4K/yr
- mora ceramic5K/yr
- mora ceramic plates5K/yr
- mora ceramics bowls3K/yr
Reviews and returns
What reviews say buyers love and hate about Mora Ceramics
We read the reviews and the return reasons for every product selling here.
“received a bad batch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mora Ceramics questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









