Moon Pillow

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.8%

Market size, estimated

$210Ka year

Top search term

mellow puff pillow133K searches a year

Listings sell for $49.10 on average, from $28.54 to $100.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $49.10 that is $5K to $12K a year per listing.

Average price

$49.10inside the $15 to $100 sweet spot

Price range

$28.54–$100.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

2.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #269 within Bed Pillows & Positioners. It carries 647 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

58%

Out of stock, average day

34.8%

Average rank

#269in Bed Pillows & Positioners

Average rating

3.76 starsAmazon United States average 4.42 stars

Average reviews

647per listing

Listings tracked

26

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

11Amazon's first-year sales bar

Average brand age

29 months