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Monster Truck Blanket

Fail

Demand is soft, at -25.0% this quarter, so Monster Truck Blanket is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$158K/yr217K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
50%top-5 click share · 12 brands · 15 sellers

Flapen Score

Monster Truck Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Monster Truck Blanket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monster Truck Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Monster Truck Blanket 217K times last year and spent an estimated $158K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
3.3%
Market size, estimated
$158Ka year
Peak month
December5.8× the quietest month
Top search term
monster truck blanket76K searches a year

02 · Price

A sale here is worth $22.20.

Listings sell for $22.20 on average, from $9.92 to $31.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.20 that is $2K to $6K a year per listing.

Average price
$22.20inside the $15 to $100 sweet spot
Price range
$9.92–$31.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #558 within Kids' Bedding. It carries 2,249 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
18.2%
Average rank
#558in Kids' Bedding
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,249per listing
Listings tracked
21

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Monster Truck Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

12%

  • Brand 154%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Monster Truck Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Monster Truck Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monster truck blanket76K/yr
  • monster jam blanket67K/yr
  • monster truck blanket for boys29K/yr
  • monster jam blanket for boys16K/yr
  • grave digger blanket10K/yr
  • monster jam throw blanket7K/yr
  • monster truck throw blanket7K/yr
  • monster truck blanket for toddler boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Monster Truck Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
39%of negative reviews mention “Brightness/Shine/Glow”
1.9%of orders come back
“Didnt Glow”
A buyer, on “Brightness/Shine/Glow”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Monster Truck Blanket questions

Answered from the same tracked data.