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Mon Chateau Luxury Collection

Fail

Shoppers spend an estimated $0 a year here, so Mon Chateau Luxury Collection is a Fail.

Flapen Score
23
23 / 100
Ranks 11,069 of 11,240 Home & Kitchen niches · −26 vs the category median of 49
Market size
$0/yr43K searches / yr
90-day growth
-47.7%search demand this quarter
Competition
55%top-5 click share · 8 brands · 13 sellers

Flapen Score

Mon Chateau Luxury Collection against its category

The dotted line is the Home & Kitchen average. Past it, Mon Chateau Luxury Collection is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mon Chateau Luxury Collection market on Amazon at a glance

Shoppers on Amazon United States searched for Mon Chateau Luxury Collection 43K times last year and spent an estimated $0. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December5.0× the quietest month
Top search term
mon chateau luxury collection23K searches a year

02 · Price

A sale here is worth $54.88.

Listings sell for $54.88 on average, from $13.98 to $121.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $54.88 that is $0 to $5K a year per listing.

Average price
$54.88inside the $15 to $100 sweet spot
Price range
$13.98–$121.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,396 within Throws. It carries 3,951 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
11.3%
Average rank
#2,396in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,951per listing
Listings tracked
30

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mon Chateau Luxury Collection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

1%

  • Brand 187%
  • Brand 24%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Mon Chateau Luxury Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Mon Chateau Luxury Collection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mon chateau luxury collection23K/yr
  • mon chateau blanket3K/yr
  • mon chateau5K/yr
  • mon chateau fur throw10K/yr
  • mon chateau throw1K/yr
  • mon chateau faux fur throw775/yr

Reviews and returns

What reviews say buyers love and hate about Mon Chateau Luxury Collection

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“Not as nice as other premium brands”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mon Chateau Luxury Collection questions

Answered from the same tracked data.