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Mom Picture Frame

Pass

Mom Picture Frame scores 67 out of 100, a Pass. Shoppers spend an estimated $70K a year here, search demand grew +282.6% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 49
Market size
$70K/yr226K searches / yr
90-day growth
+282.6%search demand this quarter
Competition
24%top-5 click share · 62 brands · 69 sellers

Flapen Score

Mom Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Mom Picture Frame is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mom Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Mom Picture Frame 226K times last year and spent an estimated $70K. The top 5 brands take 25% of clicks. Demand peaks in Apr–May–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +282.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+282.6%
Conversion, latest week
1.4%
Market size, estimated
$70Ka year
Peak month
May29.4× the quietest month
Top search term
mothers day picture frame54K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $6.67 to $96.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.62 that is $0 to $2K a year per listing.

Average price
$21.62inside the $15 to $100 sweet spot
Price range
$6.67–$96.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #4,207 within Picture Frames. It carries 676 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
75%
Out of stock, average day
6.3%
Average rank
#4,207in Picture Frames
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
676per listing
Listings tracked
79

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mom Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

69

Top-5 brand share

25%

Top 20: 63%

Top-5 click share

24%

Top 20: 55%

Open market

71%

  • Brand 17%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Mom Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 29.4×

Search terms

Top Mom Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mothers day picture frame54K/yr
  • mothers day frame28K/yr
  • mom picture frame47K/yr
  • mom frame17K/yr
  • mothers day photo frame9K/yr
  • first mothers day picture frame9K/yr
  • mothers day frames9K/yr
  • first mothers day frame7K/yr
  • mom photo frame10K/yr
  • mothers day picture frames6K/yr

Reviews and returns

What reviews say buyers love and hate about Mom Picture Frame

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“The quality is trash”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mom Picture Frame questions

Answered from the same tracked data.