Mom Blanket

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +525.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+525.8%

Conversion, latest week

3.0%

Market size, estimated

$302Ka year

Peak month

May21.1× the quietest month

Top search term

mothers day blanket58K searches a year

Listings sell for $27.23 on average, from $7.97 to $54.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.23 that is $3K to $7K a year per listing.

Average price

$27.23inside the $15 to $100 sweet spot

Price range

$7.97–$54.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,284 within Throws. It carries 1,219 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

70%

Out of stock, average day

10.6%

Average rank

#1,284in Throws

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,219per listing

Listings tracked

70

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months