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Moka Pot 2 Cup

Fail

The top 5 brands take 100% of clicks, so Moka Pot 2 Cup is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$129K/yr104K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 40 sellers

Flapen Score

Moka Pot 2 Cup against its category

The dotted line is the Home & Kitchen average. Past it, Moka Pot 2 Cup is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moka Pot 2 Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Moka Pot 2 Cup 104K times last year and spent an estimated $129K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
3.2%
Market size, estimated
$129Ka year
Top search term
bialetti brikka31K searches a year

02 · Price

A sale here is worth $39.01.

Listings sell for $39.01 on average, from $12.52 to $85.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $39.01 that is $4K to $10K a year per listing.

Average price
$39.01inside the $15 to $100 sweet spot
Price range
$12.52–$85.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Coffee, Tea & Espresso. It carries 15,817 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#68in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
15,817per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Moka Pot 2 Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 210%
  • Brand 38%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Moka Pot 2 Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 5.2× · 7 of 12 months tracked

Search terms

Top Moka Pot 2 Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bialetti brikka31K/yr
  • moka pot 2 cup23K/yr
  • 2 cup moka pot20K/yr
  • brikka moka pot15K/yr
  • brikka9K/yr
  • cafetera cubana de 2 tazas7K/yr

Reviews and returns

What reviews say buyers love and hate about Moka Pot 2 Cup

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Inaccurate size”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Moka Pot 2 Cup questions

Answered from the same tracked data.