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Moka Pot

Fail

The average product has 22,280 reviews to catch up to, so Moka Pot is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$3.7M/yr4.9M searches / yr
90-day growth
-5.6%search demand this quarter
Competition
57%top-5 click share · 9 brands · 64 sellers

Flapen Score

Moka Pot against its category

The dotted line is the Home & Kitchen average. Past it, Moka Pot is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moka Pot market on Amazon at a glance

Shoppers on Amazon United States searched for Moka Pot 4.9M times last year and spent an estimated $3.7M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
2.4%
Market size, estimated
$3.7Ma year
Peak month
December1.8× the quietest month
Top search term
moka pot1.9M searches a year

02 · Price

A sale here is worth $31.09.

Listings sell for $31.09 on average, from $8.52 to $63.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $31.09 that is $93K to $124K a year per listing.

Average price
$31.09inside the $15 to $100 sweet spot
Price range
$8.52–$63.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$93K–$124K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Coffee, Tea & Espresso. It carries 22,280 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Coffee, Tea & Espresso
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
22,280per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Moka Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

64

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

6%

  • Brand 144%
  • Brand 227%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Moka Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Moka Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moka pot1.9M/yr
  • bialetti moka pot538K/yr
  • bialetti317K/yr
  • moka pot stainless steel228K/yr
  • grecas de cafe254K/yr
  • mocha pot123K/yr
  • italian coffee maker176K/yr
  • cafetera cubana144K/yr
  • cafetera italiana137K/yr
  • stovetop espresso maker175K/yr

Reviews and returns

What reviews say buyers love and hate about Moka Pot

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Inaccurate size”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moka Pot questions

Answered from the same tracked data.