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Modal Sheets

Fail

The average product has 50,255 reviews to catch up to, so Modal Sheets is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$15K/yr58K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
34%top-5 click share · 20 brands · 28 sellers

Flapen Score

Modal Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Modal Sheets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Modal Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Modal Sheets 58K times last year and spent an estimated $15K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
0.4%
Market size, estimated
$15Ka year
Peak month
December1.6× the quietest month
Top search term
modal sheets23K searches a year

02 · Price

A sale here is worth $70.37.

Listings sell for $70.37 on average, from $14.69 to $247.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $70.37 that is $0 to $7K a year per listing.

Average price
$70.37inside the $15 to $100 sweet spot
Price range
$14.69–$247.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #554 within Sheets & Pillowcases. It carries 50,255 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
24.4%
Average rank
#554in Sheets & Pillowcases
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
50,255per listing
Listings tracked
50

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Modal Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

28

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

25%

  • Brand 131%
  • Brand 216%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Modal Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Modal Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • modal sheets23K/yr
  • pure beech modal sheets6K/yr
  • modal sheets queen6K/yr
  • modal sheets king6K/yr
  • 100% modal sheets4K/yr
  • pure beech sheets4K/yr
  • pure beech jersey sheets5K/yr
  • pure beech modal sateen sheets3K/yr

Reviews and returns

What reviews say buyers love and hate about Modal Sheets

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“cheap quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Modal Sheets questions

Answered from the same tracked data.