moana blanket
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.41–$63.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,751.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$54K$54K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, moana blanket is a $54K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
moana blanket market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $51K–$61K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 18.5%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
14
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- Jay Franco72%
- Disney8%
- DIOSN5%
- Zak Designs5%
- Northwest4%
- NoJo3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.5×
Top moana blanket search terms
- moana blanket54K/yr
- moana blankets for toddler girls12K/yr
- moana throw blanket5K/yr
- moana blankets for girls7K/yr
Top moana blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana
Jay Franco$23.514.8★12,485 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana 40x50 - Travel Blanket
Jay Franco$14.844.4★99 rev
Jay Franco Disney Moana Plush Throw Blanket 40x50 Cozy Lightweight Super Soft Microfiber Kids Fleece Blanket for Couch Bed Travel Machine Washable Gift for Kids (Official Disney Product)
Jay Franco$21.274.7★1,406 rev
Disney Moana Fleece Blanket Set - Bundle with Soft Toddler Throw Plus Tattoos More for Kids Boys Girls Toddlers Moana Blanket 40 x 50
Disney$16.904.4★23 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Blue - Moana 46x60 - Throw Blanket
Jay Franco$20.234.7★407 rev
Newest
by launch dateJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana 40x50 - Travel Blanket
Jay Franco$14.8499 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Moana 40x50 - Travel Blanket
Jay Franco$17.24488 rev
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Moana)
DIOSN$18.0333 rev
Disney Moana Fleece Blanket Set - Bundle with Soft Toddler Throw Plus Tattoos More for Kids Boys Girls Toddlers Moana Blanket 40 x 50
Disney$16.9023 rev
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Blue - Moana 46x60 - Throw Blanket
Jay Franco$20.23407 rev
Trending
90-day click momentumCartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Moana)
DIOSN$18.034.6★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana 40x50 - Travel Blanket
Jay Franco$14.844.4★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Moana 40x50 - Travel Blanket
Jay Franco$17.244.8★
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Moana
Jay Franco$23.514.8★
Jay Franco Kids Plush Throw Blanket Soft & Comfy Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Blue - Moana 46x60 - Throw Blanket
Jay Franco$20.234.7★
What buyers say about moana blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket great for kids”
“Good quality”
“Does not leak”
“Good pricing with two sizes to choose from”
“Strong light, good picture”
“Good quality light”
“such a good size”
“Gifted for a baby shower”
“Easy for her to grab hold of”
“Perfect nightlight for childs room”
What buyers complain about
“Not leak proof”
“Easily broken”
“Not super thick”
“Smaller than expected”
“Design comes off quick”
“a little hard to close”
“Projection lost its color 3 months in”
“Colored image doesnt last”
“the paint fades very easily”
“Not a good print on the blanket”
Top return reasons
Common questions
- Is moana blanket profitable to sell on Amazon United States?
- The niche generates $54K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the moana blanket niche?
- 7 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in moana blanket?
- Top complaints mined from reviews: Leak-Proof, Durability, Thickness. The return rate is 1.4%.
- When does demand for moana blanket peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the moana blanket niche?
- Listings span $9.41–$63.41; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 7,751 reviews — the moat a new listing must climb.