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Moana Blanket

Fail

Shoppers spend an estimated $54K a year here, so Moana Blanket is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$54K/yr78K searches / yr
90-day growth
+32.7%search demand this quarter
Competition
70%top-5 click share · 7 brands · 14 sellers

Flapen Score

Moana Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Moana Blanket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Moana Blanket 78K times last year and spent an estimated $54K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+32.7%
Conversion, latest week
3.4%
Market size, estimated
$54Ka year
Peak month
December5.5× the quietest month
Top search term
moana blanket54K searches a year

02 · Price

A sale here is worth $20.39.

Listings sell for $20.39 on average, from $9.41 to $63.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.

Average price
$20.39inside the $15 to $100 sweet spot
Price range
$9.41–$63.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #199 within Kids' Bedding. It carries 7,751 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#199in Kids' Bedding
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
7,751per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Moana Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Moana Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Moana Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moana blanket54K/yr
  • moana blankets for toddler girls12K/yr
  • moana throw blanket5K/yr
  • moana blankets for girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Moana Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Leak-Proof”
1.4%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Moana Blanket questions

Answered from the same tracked data.