Is moana birthday party supplies profitable to sell on Amazon United States?

The niche generates $577K/yr across 48 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the moana birthday party supplies niche?

34 brands and 56 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in moana birthday party supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.

When does demand for moana birthday party supplies peak?

Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.

What does it cost to enter the moana birthday party supplies niche?

Listings span $2.87–$27.61; the average listing price is $14.70 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

moana birthday party supplies

Worth a look

Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Good$14.70

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good796.73

avg incumbent reviews — the moat a new listing must climb

Market size

Good$577K

$577K/yr · 1.3M searches

Growth

Good+37.2%

90-day search growth — must beat 0% to launch

Price range

Good$2.87–$27.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, moana birthday party supplies is a $577K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

moana birthday party supplies market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $441K–$588K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,203
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.1%
Avg brand age: 30 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

33%

Top 20: 74%

Open market

41%

CasaCraze24%
Disney9%
MLEDUY8%
JYHFY7%
Arrowom6%
CUBACO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +37.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Open Trend

Top moana birthday party supplies search terms

moana birthday decorations733K/yr +37.1%1.8% conv.
moana party decorations113K/yr +51.4%2.0% conv.
moana birthday62K/yr +27.7%1.3% conv.
moana decorations44K/yr +51.8%1.4% conv.
moana party39K/yr +50.6%1.1% conv.
baby moana birthday decorations34K/yr +44.0%0.4% conv.
moana pinata34K/yr +39.5%0.7% conv.
moana birthday party supplies39K/yr +12.7%1.8% conv.
moana party supplies32K/yr +37.8%1.3% conv.
moana birthday banner25K/yr +62.2%1.3% conv.

All search terms

Top moana birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Moana Birthday Party Supplies Birthday Party Decorations Set Include Banner Backdrop Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Moana Party Decorations

CasaCraze$20.604.5★83 rev

Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies

Arrowom$9.774.5★3,128 rev

Tropical Themed Birthday Party Decorations Set Include Birthday Banner Balloons Backdrop Tablecloth for Ocean Princess Party Supplies

MLEDUY$16.994.3★11 rev

Moana Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Moana Party Decorations

CasaCraze$17.134.6★24 rev

CUBACO Hawaiian Moana Birthday Banner Party Decoration Palm Leaf Flower for Tropical Luau Summer Baby Shower Decor Party Supplies Decor

CUBACO$7.854.6★11 rev

Newest

by launch date

Fiestino Tropical Hawaiian Birthday Decorations 141 PCS Party Kit for Kids

Fiestino$25.8219 rev

2mo ago

Ocean Theme Birthday Decorations Party Supplies Inclusioning cake toppers spiral hangings dinner plates tablecloths stickers

Generic$21.840 rev

2mo ago

Tropical Themed Birthday Party Decorations Set Include Birthday Banner Balloons Backdrop Tablecloth for Ocean Princess Party Supplies

MLEDUY$16.9911 rev

3mo ago

Ocean Princess Birthday Decorations Supplies

MLEDUY$18.687 rev

3mo ago

Moana Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Moana Party Decorations

CasaCraze$17.1324 rev

5mo ago

What buyers say about moana birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality, item was as described and arrived quickly”

Color16%

“Color is great”

Value For Money11%

“Great value”

Fun/Entertainment Experience7%

“Colorful and Fun”

Advertised Vs Actual Product7%

“Exactly as pictured”

Size-Overall6%

“Good size”

Durability5%

“Quality and Durability”

Design-Overall3%

“it improves the overall look of the whole set up in my opinion”

Assembly/Installation3%

“Easy to install”

Ease Of Use2%

“was so easy to use”

What buyers complain about

Size-Overall17%

“Too short”

Quality-Overall12%

“Poor quality”

Durability9%

“do not last”

Adhesion/Stickiness5%

“Needs really good tape to hold it up”

Inflation/Deflation5%

“It deflated within hours of inflating”

Smell5%

“I noticed a strong smell”

Strength5%

“Just very fragile”

Advertised Vs Actual Product4%

“did not look at the picture very well”

Thickness3%

“the plates arent that thick”

Material Quality2%

“Not a strong material”

Top return reasons

Size-Overall22%

Value For Money15%

Quality-Overall13%

Color7%

Advertised Vs Actual Product7%

Material Quality6%

Functionality-Overall4%

Inflation/Deflation3%

Defective Material/Parts3%

Adhesion/Stickiness3%

Common questions

Is moana birthday party supplies profitable to sell on Amazon United States?: The niche generates $577K/yr across 48 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the moana birthday party supplies niche?: 34 brands and 56 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in moana birthday party supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
When does demand for moana birthday party supplies peak?: Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
What does it cost to enter the moana birthday party supplies niche?: Listings span $2.87–$27.61; the average listing price is $14.70 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.