Is moana bathing suit profitable to sell on Amazon United States?

The niche generates $25K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Skip it (47/100).

How competitive is the moana bathing suit niche?

5 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in moana bathing suit?

Top complaints mined from reviews: Thickness, Value For Money, Quality-Overall. The return rate is 1.4%.

When does demand for moana bathing suit peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.

What does it cost to enter the moana bathing suit niche?

Listings span $10.43–$34.36; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 1,086 reviews — the moat a new listing must climb.

moana bathing suit

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$22.83

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$10.43–$34.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+67.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,086.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 29K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, moana bathing suit is a $25K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

moana bathing suit market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $23K–$29K; units × avg price
Conversion rate: 3.8%
Avg BSR: #394
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 6.5%
Avg brand age: 35 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Disney64%
Jay Franco21%
Disney Store10%
ARKAID2%
FVhujuan2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — +67.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Open Trend

Top moana bathing suit search terms

moana beach towel11K/yr +63.3%4.2% conv.
moana towel11K/yr +86.3%2.8% conv.
moana towel for girls3K/yr +68.2%4.4% conv.
moana beach towels for girls1K/yr +90.2%5.5% conv.
moana bath towel2K/yr -18.3%3.8% conv.

All search terms

Top moana bathing suit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Princess Moana Little Girl Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Quick-Dry Swim Robe Hooded Towel Dress Pool Short Ruffle Holiday Orange 4-5 Years

Disney$29.284.6★267 rev

Disney Moana Kids Hooded Towel Poncho 22 x 51 100% Cotton Gift for Kids

Jay Franco$21.044.6★6,090 rev

Disney Moana Hooded Towel 100% Cotton Girls Poncho Kids Beach Towel Bath Towel Princess Swimming Wrap Changing Robe

Disney$28.504.8★161 rev

Disney Princess Moana Toddler Girls Cover Up for Swimwear Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Quick-Dry Swim Robe Hooded Towel Dress Pool Short Sleeve Ruffle Orange 3 Years

Disney$28.684.6★267 rev

Disney Store Official Moana Beach Towel with the Princess of Motunui Screen Art on the Topside - Measures 29 x 58 - Soft & Absorbent for Pool or Beach - Bath Towels for Kids Who Love Moana Films

Disney Store$19.524.8★97 rev

Newest

by launch date

Jay Franco Kids Beach Towel - 100% Cotton Super Soft Absorbent Bath Towel 28 x 58 Inch Lightweight for Travel Official Licensed Product Pink - Moana

Jay Franco$22.22269 rev

3mo ago

FVhujuan Cartoon Ocean Girl Beach Towel for Kids 30 x 60 inch Hawaii Tropical Luau Movie Thin Microfiber Sand Free Quick Dry Bath Pool Towel Blanket for Children Summer Pool Party Swimming Sport

FVhujuan$10.4311 rev

3mo ago

Disney Princess Moana Swimsuits for Girls Swimwear UPF 50+ One Piece Bathing Suits Coral with Mesh Cover Up Skirt for Toddler Girls Size 4-5T

Disney$26.05320 rev

6mo ago

Jay Franco Kids Hooded Towel 22 x 51 Super Soft Bath Wrap with 3D Hood Adventure & Sports Characters Beach Pool & Travel Official Licensed Red - Moana

Jay Franco$22.076,090 rev

6mo ago

Disney Princess Moana Little Girl Cover Up for Swimwear Orange Terry Cloth Swimsuit Coverup Zip-Up Bathing Suit Wrap Summer Vacation Quick-Dry Swim Robe Hooded Towel Dress Pool Short Sleeve 6-7 Years

Disney$29.72267 rev

7mo ago

What buyers say about moana bathing suit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“The quality is this beach is very well made”

Size-Overall14%

“fits well”

Weight Light6%

“The towel is very lightweight”

Print Quality5%

“Thumbs up~ It's very beautifully printed”

Advertised Vs Actual Product5%

“Cute as described”

Color4%

“Bright colors”

Soft Feel4%

“gentler on the skin”

Washability3%

“because it a cute kid's towel at a good price”

Design-Overall3%

“- The design is cute”

Quick Drying2%

“dry very quickly”

What buyers complain about

Thickness18%

“not very thick or luxurious”

Value For Money7%

“Cheap”

Quality-Overall7%

“Towel was not of good quality”

Absorbency4%

“Im not convinced it will absorb well without a lot of effort”

Moist/Dry4%

“does not seem like it would get the kids completely dry without increased effort”

Size-Overall3%

“bigger than I expected”

Color3%

“looks more light blue”

Material Quality3%

“- The fabric has a bit of a fleece-like texture”

Zipper Quality1%

“- Even though it doesnt have a zipper or buttons”

Top return reasons

Size-Overall59%

Material Quality11%

Value For Money6%

Advertised Vs Actual Product5%

Thin5%

Quality-Overall4%

Color2%

Hip Fit2%

Degree Of Motion1%

Hard Feel1%

Common questions

Is moana bathing suit profitable to sell on Amazon United States?: The niche generates $25K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Skip it (47/100).
How competitive is the moana bathing suit niche?: 5 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in moana bathing suit?: Top complaints mined from reviews: Thickness, Value For Money, Quality-Overall. The return rate is 1.4%.
When does demand for moana bathing suit peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.2× the quietest.
What does it cost to enter the moana bathing suit niche?: Listings span $10.43–$34.36; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 1,086 reviews — the moat a new listing must climb.