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Moana Bathing Suit

Fail

The top 5 brands take 100% of clicks, so Moana Bathing Suit is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$25K/yr29K searches / yr
90-day growth
+67.5%search demand this quarter
Competition
60%top-5 click share · 5 brands · 11 sellers

Flapen Score

Moana Bathing Suit against its category

The dotted line is the Home & Kitchen average. Past it, Moana Bathing Suit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moana Bathing Suit market on Amazon at a glance

Shoppers on Amazon United States searched for Moana Bathing Suit 29K times last year and spent an estimated $25K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+67.5%
Conversion, latest week
3.8%
Market size, estimated
$25Ka year
Peak month
April8.2× the quietest month
Top search term
moana beach towel11K searches a year

02 · Price

A sale here is worth $22.83.

Listings sell for $22.83 on average, from $10.43 to $34.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.83 that is $0 to $2K a year per listing.

Average price
$22.83inside the $15 to $100 sweet spot
Price range
$10.43–$34.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #394 within Towels. It carries 1,086 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
6.5%
Average rank
#394in Towels
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,086per listing
Listings tracked
18

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Moana Bathing Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 221%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Moana Bathing Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.2×

Search terms

Top Moana Bathing Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moana beach towel11K/yr
  • moana towel11K/yr
  • moana towel for girls3K/yr
  • moana beach towels for girls1K/yr
  • moana bath towel2K/yr

Reviews and returns

What reviews say buyers love and hate about Moana Bathing Suit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
1.4%of orders come back
“not very thick or luxurious”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Moana Bathing Suit questions

Answered from the same tracked data.