Is moana balloons profitable to sell on Amazon United States?

The niche generates $53K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +40.7%. Flapen's verdict: Skip it (47/100).

How competitive is the moana balloons niche?

10 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in moana balloons?

Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 3.2%.

When does demand for moana balloons peak?

Demand peaks in Jun–Aug; the busiest month runs 4.1× the quietest.

What does it cost to enter the moana balloons niche?

Listings span $4.50–$23.71; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.

moana balloons

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Review moat

Great157.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.84

avg listing price — sweet spot $15–$100

Growth

Good+40.7%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Okay$4.50–$23.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$53K

$53K/yr · 88K searches

According to Flapen's Amazon United States niche tracking, moana balloons is a $53K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Aug. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moana balloons market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 4.1%
Avg BSR: #3,965
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 9.3%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

Anagram53%
Amscan15%
OuMuaMua7%
JOYFLOAT6%
Heukikt6%
iHormke4%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +40.7% search growth over the last 90 days.

Peak months: Jun, Aug · busiest ÷ quietest = 4.1×

Open Trend

Top moana balloons search terms

moana balloons59K/yr +40.0%4.1% conv.
moana balloon14K/yr +53.3%4.1% conv.
moana birthday balloons10K/yr +41.1%3.1% conv.
globos de moana5K/yr +16.4%1.1% conv.

All search terms

Top moana balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anagram Moana Balloon Bouquet includes 5 Foil Balloons Licensed Blue/Orange

Anagram$11.524.4★481 rev

Moanas Birthday Party Supplies Airloonz and Foil Balloon Bouquet Decorations

Anagram$23.394.6★74 rev

Amscan International 3395301 Moana Standard Foil Balloon

Amscan$4.504.3★534 rev

OuMuaMua Hawaiian Luau Party Decorations Tropical Party Balloons 68pcs Pink Green Rose Gold Palm Leaves Balloons for Summer Aloha Moana Flamingo Birthday Baby Shower Party Supplies 12 Inch

OuMuaMua$8.784.7★425 rev

Moana 3rd Birthday Party Supplies 7pc Balloon Bouquet Decorations

Anagram$19.734.6★131 rev

Newest

by launch date

Tropical Balloons 12 Inch Hawaiian Balloons with Jungle Leaves Flowers Multicolor Fruit Green Teal Blue Hot Pink Orange Yellow Latex Balloons for Birthday Baby Shower Luau Summer Pool Party Decor

FunHot$8.82229 rev

6mo ago

Tropical Balloon Arch Kit 134Pcs Orange Blue Red Green Clear Balloons with Artificial Palm Leaves for Hawaiian Luau Aloha Theme Baby Shower Birthday Party Decorations

JOYFLOAT$9.6511 rev

6mo ago

Anagram Maui Birthday Party Supplies 2pc Balloon Bouquet Decorations

Anagram$11.7013 rev

11mo ago

4Pcs Tropical Hibiscus Foil Balloons 23.6inch Hot Pink Hibiscus Flowers Balloon for Magic Theme Hawaiian Flamingo Summer Luau Aloha Birthday Party Decorations

Heukikt$13.9381 rev

1y ago

152Pcs Moana Birthday Party Decorations Hot Pink Orange Macaron Pink Blue Balloons Garland Arch with Hibiscus Foil Balloon for Summer Tropical Luau Hawaii Magic Party Supplies

Heukikt$15.0432 rev

1y ago

What buyers say about moana balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“The quality of the balloons were really good”

Color16%

“The colors were all true and looked amazing”

Durability10%

“Durable”

Size-Overall8%

“Great size”

Assembly/Installation6%

“I recommend getting it if you are willing to put in the hours to assemble it”

Advertised Vs Actual Product5%

“everything else is as described”

Value For Money3%

“Affordable”

Design-Overall3%

“would look beautiful being part of the decor”

Display-Overall2%

“glue dots to help shape the display”

Fun/Entertainment Experience2%

“Cute Tropical Balloon Arch Kit – Fun Party Setup”

What buyers complain about

Advertised Vs Actual Product10%

“A couple things to note—the product photos show extra decor that isnt actually included”

Instructions/User Manual/Troubleshooting7%

“Did not come with directions”

Value For Money7%

“Too expensive for just one ballon”

Color7%

“Colors Look Darker in the Bag”

Durability6%

“Balloons didnt last quite long outside”

Size-Overall5%

“The flower balloons were a little too big for our arch”

Smell4%

“Good balloons, initially strong odor”

Inflation/Deflation4%

“is still sitting inflated in our basement months later-showing slight signs of deflation”

Assembly/Installation3%

“It did take a couple of us to put it together”

Top return reasons

Color26%

Size-Overall20%

Value For Money15%

Advertised Vs Actual Product11%

Quality-Overall7%

Inflation/Deflation6%