Miss to Mrs
MaybeThe top 5 brands take only 37% of clicks. But shoppers spend an estimated $49K a year here, so Miss to Mrs is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $49K/yr113K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 33%top-5 click share · 40 brands · 45 sellers
Flapen Score
Miss to Mrs against its category
The dotted line is the Home & Kitchen average. Past it, Miss to Mrs is stronger. Inside it, weaker.
Market
The Miss to Mrs market on Amazon at a glance
Shoppers on Amazon United States searched for Miss to Mrs 113K times last year and spent an estimated $49K. The top 5 brands take 37% of clicks. Demand peaks in Mar–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $49Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- miss to mrs46K searches a year
02 · Price
A sale here is worth $12.23.
Listings sell for $12.23 on average, from $5.25 to $35.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.23 that is $0 to $1K a year per listing.
- Average price
- $12.23under the $15 to $100 sweet spot
- Price range
- $5.25–$35.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #7,067 within Banners. It carries 273 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #7,067in Banners
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 273per listing
- Listings tracked
- 47
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Miss to Mrs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
40 falling
Sellers
45
Top-5 brand share
37%
Top 20: 79%
Top-5 click share
33%
Top 20: 72%
Open market
58%
- Brand 111%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Miss to Mrs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Miss to Mrs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miss to mrs46K/yr
- miss to mrs decorations19K/yr
- miss to mrs sign22K/yr
- miss to mrs banner15K/yr
- ms to mrs5K/yr
- from miss to mrs3K/yr
- ms to mrs sign2K/yr
Reviews and returns
What reviews say buyers love and hate about Miss to Mrs
We read the reviews and the return reasons for every product selling here.
“Very fragile”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miss to Mrs questions
Answered from the same tracked data.