Mirror

Shoppers searched for this 32.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.2M a year.

Searches, last 12 months

32.8M

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

1.3%

Market size, estimated

$16.2Ma year

Peak month

August1.3× the quietest month

Top search term

mirror7.0M searches a year

Listings sell for $39.51 on average, from $5.87 to $138.10. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At $39.51 that is $237K to $316K a year per listing.

Average price

$39.51inside the $15 to $100 sweet spot

Price range

$5.87–$138.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

$237K–$316K

Returns

2.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #30 within Mirrors. It carries 1,957 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#30in Mirrors

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,957per listing

Listings tracked

61

26 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

26Amazon's first-year sales bar

Average brand age

41 months