miroco electric kettle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.80avg listing price — sweet spot $15–$100
Price range
Incredible$22.41–$97.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Bad8,328.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 37K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, miroco electric kettle is a $82K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
miroco electric kettle market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 8.8%
- Avg brand age
- 46 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- KRUPS90%
- Amazon Basics7%
- Cuisinart3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Top miroco electric kettle search terms
- krups electric kettle28K/yr
- krups kettle4K/yr
- braun electric kettle3K/yr
- krups electric tea kettle2K/yr
Top miroco electric kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KRUPS 1.5L Electric Kettle Stainless Steel Cool Touch Interior Fast Boiling One Cup in 80 Seconds Double Wall Auto Off Keep Warm Hot Water Kettle Electric Cordless Black/White
KRUPS$37.484.3★3,464 rev
KRUPS Smart Temp Electric Kettle: 1.7L Capacity 5 Precise Temperature Settings Digital Display Cool-Touch Exterior Cordless Design for Tea and Coffee Lovers
KRUPS$64.804.3★3,464 rev
KRUPS Electric Kettle 1.8-Qt (1.7L) Tea Kettle 1500W with LED indicator Hot Water Boiler Auto Shut-off Rapid 80-Second Cup Boiling Safe Boil-dry Protection Water Heater Glass Carafe Grey
KRUPS$47.504.3★3,464 rev
KRUPS 1.7L Glass Electric Kettle: Fast-Boiling 1500W with LED Indicator Anti-Scale Filter Auto Shut-Off and Cordless Design - Boil 1 Cup in 80 Seconds for Perfect Tea and Coffee
KRUPS$49.694.4★251 rev
Amazon Basics Electric Stainless Steel Kettle for Tea and Coffee BPA-Free Fast Boiling Auto Shut-Off Boil-Dry Protection 1.7 Liter 1500W Black and Silver
Amazon Basics$24.114.5★8,688 rev
Newest
by launch dateKRUPS 1.5L Electric Kettle Stainless Steel Cool Touch Interior Fast Boiling One Cup in 80 Seconds Double Wall Auto Off Keep Warm Hot Water Kettle Electric Cordless Black/White
KRUPS$37.483,464 rev
KRUPS Electric Kettle 1.8-Qt (1.7L) Tea Kettle 1500W with LED indicator Hot Water Boiler Auto Shut-off Rapid 80-Second Cup Boiling Safe Boil-dry Protection Water Heater Glass Carafe Grey
KRUPS$47.503,464 rev
Thermo Protect Kettle Electric Kettle Safe to Touch Full Stainless Steel Inside
KRUPS$22.4114 rev
KRUPS 1.7L Glass Electric Kettle: Fast-Boiling 1500W with LED Indicator Anti-Scale Filter Auto Shut-Off and Cordless Design - Boil 1 Cup in 80 Seconds for Perfect Tea and Coffee
KRUPS$49.69251 rev
KRUPS Smart Temp Electric Kettle: 1.7L Capacity 5 Precise Temperature Settings Digital Display Cool-Touch Exterior Cordless Design for Tea and Coffee Lovers
KRUPS$64.803,464 rev
Trending
90-day click momentumAmazon Basics Electric Stainless Steel Kettle for Tea and Coffee BPA-Free Fast Boiling Auto Shut-Off Boil-Dry Protection 1.7 Liter 1500W Black and Silver
Amazon Basics$24.114.5★
Amazon Basics Electric Kettle with Glass Carafe for Tea and Coffee BPA-Free Fast Boiling Auto Shut-Off Boil-Dry Protection Water Level Indicator 1.7 Liter 1500W Black and Silver
Amazon Basics$23.204.6★
KRUPS Smart Temp Electric Kettle: 1.7L Capacity 5 Precise Temperature Settings Digital Display Cool-Touch Exterior Cordless Design for Tea and Coffee Lovers
KRUPS$64.804.3★
KRUPS Electric Kettle 1.8-Qt (1.7L) Tea Kettle 1500W with LED indicator Hot Water Boiler Auto Shut-off Rapid 80-Second Cup Boiling Safe Boil-dry Protection Water Heater Glass Carafe Grey
KRUPS$47.504.3★
Thermo Protect Kettle Electric Kettle Safe to Touch Full Stainless Steel Inside
KRUPS$22.414.3★
What buyers say about miroco electric kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Heats fast”
“Excellent product”
“Easy to use”
“I love the different settings for specific temperatures”
“does not break”
“Worth it”
“Nice design”
“Just what I needed”
“It heats water quickly to desired temperature”
“easy to clean”
What buyers complain about
“breaks over time”
“Started leaking”
“this one appears to be manufactured with poor quality control”
“Aside from the materials feeling more cheap”
“It wont heat up”
“Overpriced for what you get”
“Kettle did not function”
“The kettle would spontaneously start heating up when I didn't press any buttons”
“Difficult to clean”
“Rust”
Top return reasons
Common questions
- Is miroco electric kettle profitable to sell on Amazon United States?
- The niche generates $82K/yr across 8 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the miroco electric kettle niche?
- 3 brands and 29 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in miroco electric kettle?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 4.5%.
- When does demand for miroco electric kettle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the miroco electric kettle niche?
- Listings span $22.41–$97.23; the average listing price is $45.80 (sweet spot $15–$100). The average incumbent carries 8,329 reviews — the moat a new listing must climb.