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Minnie Mouse Birthday Party Supplies

Maybe

The top 5 products take only 20% of clicks. But demand is soft, at -7.0% this quarter, so Minnie Mouse Birthday Party Supplies is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$834K/yr2.1M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
20%top-5 click share · 55 brands · 89 sellers

Flapen Score

Minnie Mouse Birthday Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Minnie Mouse Birthday Party Supplies is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minnie Mouse Birthday Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Minnie Mouse Birthday Party Supplies 2.1M times last year and spent an estimated $834K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $834K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.4%
Market size, estimated
$834Ka year
Peak month
January2.0× the quietest month
Top search term
minnie mouse birthday decorations1.3M searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $4.99 to $45.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $16.88 that is $8K to $13K a year per listing.

Average price
$16.88inside the $15 to $100 sweet spot
Price range
$4.99–$45.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$8K–$13K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,245 within Party Packs. It carries 583 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1,245in Party Packs
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
583per listing
Listings tracked
86

04 · Newcomers

9 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
9Amazon's first-year sales bar
Average brand age
32 months

Products

Top Minnie Mouse Birthday Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

89

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

20%

Top 20: 58%

Open market

57%

  • Brand 111%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Minnie Mouse Birthday Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Minnie Mouse Birthday Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minnie mouse birthday decorations1.3M/yr
  • minnie mouse party decorations130K/yr
  • mini mouse birthday decoration items107K/yr
  • minnie mouse birthday93K/yr
  • minnie mouse decorations71K/yr
  • minnie mouse 1st birthday decorations48K/yr
  • minnie mouse 2nd birthday decorations48K/yr
  • minnie mouse party47K/yr
  • minnie mouse birthday banner39K/yr
  • minnie birthday decorations35K/yr

Reviews and returns

What reviews say buyers love and hate about Minnie Mouse Birthday Party Supplies

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Minnie Mouse Birthday Party Supplies questions

Answered from the same tracked data.