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minnie mouse birthday party supplies

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 22Conversion 29Competition 95Returns 58Price range 75Avg price 80Brand share 95Review moat 73Quality gap 24

Competition

Great20%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$16.88

avg listing price — sweet spot $15–$100

Price range

Great$4.99–$45.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$834K

$834K/yr · 2.1M searches

Review moat

Good583.47

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, minnie mouse birthday party supplies is a $834K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

minnie mouse birthday party supplies market data

Units sold / yr
50K–60K
avg 500–750/product
Revenue / yr
$844K–$1.0M
units × avg price
Conversion rate
2.4%
Avg BSR
#1,245
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
7.2%
Avg brand age
32 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

89

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

20%

Top 20: 58%

Open market

57%

  • Disney11%
  • Nyhpar11%
  • TREANY7%
  • Amscan6%
  • Glad5%
  • DaeSichi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Top minnie mouse birthday party supplies search terms

  • minnie mouse birthday decorations1.3M/yr
  • minnie mouse party decorations130K/yr
  • mini mouse birthday decoration items107K/yr
  • minnie mouse birthday93K/yr
  • minnie mouse decorations71K/yr
  • minnie mouse 1st birthday decorations48K/yr
  • minnie mouse 2nd birthday decorations48K/yr
  • minnie mouse party47K/yr
  • minnie mouse birthday banner39K/yr
  • minnie birthday decorations35K/yr
All search terms

Top minnie mouse birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$17K4%$33K6%$50K8%$67K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about minnie mouse birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“good quality set that looks good”

Value For Money11%

“Excellent value”

Size-Overall10%

“True to size”

Advertised Vs Actual Product9%

“Exactly as pictured”

Color8%

“Color is accurate”

Design-Overall6%

“The design is beautiful”

Durability4%

“Cute and durable”

Assembly/Installation4%

“Easy to set up”

Ease Of Use3%

“Makes hanging them a lot easier”

Gifting Purpose2%

“These gift boxes are adorable”

What buyers complain about

Size-Overall16%

“Runs a little big”

Quality-Overall12%

“Very cheap quality”

Smell6%

“plastic scent to them”

Inflation/Deflation6%

“i couldnt inflate them”

Durability6%

“Fell apart”

Advertised Vs Actual Product5%

“FALSE ADVERTISEMENT”

Adhesion/Stickiness5%

“Adhesive wouldnt stick they kept falling down every 15min”

Value For Money4%

“Overpriced”

Color3%

“Colors did not match”

Assembly/Installation2%

“Time consuming to put together”

Top return reasons

Size-Overall42%
Value For Money13%
Color10%
Quality-Overall6%
Advertised Vs Actual Product6%
Defective Material/Parts3%
Material Quality2%
Adhesion/Stickiness2%
Length2%
Functionality-Overall1%

Common questions

Is minnie mouse birthday party supplies profitable to sell on Amazon United States?
The niche generates $834K/yr across 86 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the minnie mouse birthday party supplies niche?
55 brands and 89 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in minnie mouse birthday party supplies?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 2.7%.
When does demand for minnie mouse birthday party supplies peak?
Demand peaks in Jan; the busiest month runs 2.0× the quietest.
What does it cost to enter the minnie mouse birthday party supplies niche?
Listings span $4.99–$45.64; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.