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Minky Blanket

Fail

The top 5 brands take 97% of clicks, so Minky Blanket is a Fail.

Flapen Score
27
27 / 100
Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size
$118K/yr173K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
78%top-5 click share · 6 brands · 8 sellers

Flapen Score

Minky Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Minky Blanket is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minky Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Minky Blanket 173K times last year and spent an estimated $118K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
0.8%
Market size, estimated
$118Ka year
Peak month
December9.8× the quietest month
Top search term
minky couture76K searches a year

02 · Price

A sale here is worth $89.02.

Listings sell for $89.02 on average, from $18.08 to $204.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $89.02 that is $0 to $9K a year per listing.

Average price
$89.02inside the $15 to $100 sweet spot
Price range
$18.08–$204.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #622 within Throws. It carries 818 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#622in Throws
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
818per listing
Listings tracked
10

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Minky Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Minky Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Minky Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minky couture76K/yr
  • minky38K/yr
  • minky couture blankets40K/yr
  • minky hugs blanket5K/yr
  • minky couture hugs blanket4K/yr
  • minky couture luxury blankets5K/yr
  • minky couture blankets for adults2K/yr
  • big minky blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Minky Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Value For Money”
3.6%of orders come back
“Looks expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Minky Blanket questions

Answered from the same tracked data.