Is minions birthday party decorations profitable to sell on Amazon United States?

The niche generates $513K/yr across 55 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (66/100).

How competitive is the minions birthday party decorations niche?

36 brands and 67 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in minions birthday party decorations?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.3%.

When does demand for minions birthday party decorations peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.

What does it cost to enter the minions birthday party decorations niche?

Listings span $6.47–$51.06; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.

minions birthday party decorations

Worth a look

Shows a thin review moat (204 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great204

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$6.47–$51.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.21

avg listing price — sweet spot $15–$100

Growth

Good+50.9%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.3%

return rate — above 5% kills the launch gate

Market size

Good$513K

$513K/yr · 836K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, minions birthday party decorations is a $513K/yr Amazon United States market (836K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 66/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

minions birthday party decorations market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $380K–$456K; units × avg price
Conversion rate: 4.0%
Avg BSR: #1,263
Page quality: 0%
Prime: 98%
Sponsored: 71%
Out of stock: 7.7%
Avg brand age: 30 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

30%

Top 20: 73%

Open market

32%

Unique35%
Minions10%
Anagram8%
Zorpex7%
Flix Candy4%
Toyland4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Open Trend

Top minions birthday party decorations search terms

minion birthday party decorations208K/yr +24.3%2.2% conv.
minions birthday party decorations112K/yr +27.2%2.0% conv.
minion decorations53K/yr +305.9%1.4% conv.
minion party favors67K/yr +22.8%2.5% conv.
minion party decorations70K/yr +82.5%2.2% conv.
minions decorations23K/yr +613.8%2.9% conv.
minions party decorations35K/yr +72.0%2.1% conv.
minions party favors27K/yr +46.9%2.7% conv.
despicable me party decorations51K/yr -21.5%1.4% conv.
minion birthday decorations29K/yr +94.6%1.8% conv.

All search terms

Top minions birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Minion Birthday Party Decorations | Serves 16 | Banner Tablecloth Door Poster Photo Backdrop Plates and Napkins | Officially Licensed

Unique$25.505.0★56 rev

Zorpex Cartoon Mini Jeans Birthday Supplies Cute Funny Yellow Blue Happy Birthday Tableware for Kid Party Decoration Supplies with Banner Tablecloth Plate Paper Cup Napkin

Zorpex$19.504.6★142 rev

Minions Stacker Balloon (Each)

Anagram$14.254.6★354 rev

Minions Lollipop Rings Assorted Characters and Flavors 18 Suckers

Flix Candy$14.894.7★205 rev

Despicable Me Hanging Swirl Decorations 26 (Pack of 3) - Eye-Catching Yellow & Blue Design Perfect for Indoor & Outdoor Use

Unique$7.114.9★34 rev

Newest

by launch date

140pcs Birthday Party Decorations Banana Theme Tableware Set for 20 Guests

LANFUBEISI$23.314 rev

1mo ago

Procos Minions Birthday Party Supplies Plates Napkins Cups Decorations for 16 people Plus 1 Table Cover

Procos S.A.$24.791 rev

2mo ago

Minions Party Favors for Kids Bundle - 24 Mini Activity Packs

Minions$20.364 rev

6mo ago

Zorpex Cartoon Mini Jeans Birthday Supplies Cute Funny Yellow Blue Happy Birthday Tableware for Kid Party Decoration Supplies with Banner Tablecloth Plate Paper Cup Napkin

Zorpex$19.50142 rev

11mo ago

32Ft Yellow Blue Cartoon Party Decorations Blue Yellow Big Eyes Banana Triangle Flag Fabric Banner Pennant Garland Streamers for Cartoon Birthday Big Eyes Movie Party Decor Supplies

pinkblume$14.83121 rev

1y ago

What buyers say about minions birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Worth the money”

Quality-Overall14%

“Th quality of these glasses is great”

Advertised Vs Actual Product11%

“As advertised”

Design-Overall10%

“the designs are cute”

Gifting Purpose7%

“Perfect for gift bags”

Size-Overall5%

“Nice size”

Assembly/Installation4%

“Easy to assemble”

Fun/Entertainment Experience4%

“Fun and festive”

Taste-Overall4%

“Cute and tasty lollipops”

Durability3%

“Fairly durable”

What buyers complain about

Size-Overall19%

“The table toppers are small”

Advertised Vs Actual Product11%

“Not what is advertised”

Quality-Overall8%

“Cheaply made”

Durability8%

“This literally was falling apart within 2 hours”

Inflation/Deflation6%

“Deflated immediately”

Value For Money5%

“Expensive”

Assembly/Installation5%

“Huge pain to assemble”

Stretchability/Expandability/Elasticity4%

“Not stretchy”

Print Quality4%

“Some had double print on the rings”

Instructions/User Manual/Troubleshooting2%

“So disappointed they dont follow directions”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product10%

Value For Money7%

Color6%

Hard Feel5%

Material Quality4%

Inflation/Deflation3%

Functionality-Overall3%

Quality-Overall3%

Stretchability/Expandability/Elasticity2%

Common questions

Is minions birthday party decorations profitable to sell on Amazon United States?: The niche generates $513K/yr across 55 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the minions birthday party decorations niche?: 36 brands and 67 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in minions birthday party decorations?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.3%.
When does demand for minions birthday party decorations peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the minions birthday party decorations niche?: Listings span $6.47–$51.06; the average listing price is $15.21 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.