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Minions Birthday Party Decorations

Pass

Minions Birthday Party Decorations scores 66 out of 100, a Pass. Shoppers spend an estimated $513K a year here, search demand grew +50.9% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$513K/yr836K searches / yr
90-day growth
+50.9%search demand this quarter
Competition
30%top-5 click share · 36 brands · 67 sellers

Flapen Score

Minions Birthday Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Minions Birthday Party Decorations is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minions Birthday Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Minions Birthday Party Decorations 836K times last year and spent an estimated $513K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $513K a year.

Searches, last 12 months
836K
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
4.0%
Market size, estimated
$513Ka year
Peak month
August2.9× the quietest month
Top search term
minion birthday party decorations208K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $6.47 to $51.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $15.21 that is $4K to $8K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$6.47–$51.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,263 within Party Packs. It carries 204 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#1,263in Party Packs
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
204per listing
Listings tracked
55

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Minions Birthday Party Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

$0$15K$31K$46K$62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

67

Est. top-5 brand share

64%

Top 20: 91%

Est. top-5 click share

30%

Top 20: 73%

Open market

32%

  • Unique35%
  • Minions10%
  • Anagram8%
  • Zorpex7%
  • Flix Candy4%
  • Toyland4%

Demand

Minions Birthday Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Search terms

Top Minions Birthday Party Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • minion birthday party decorations208K/yr
  • minions birthday party decorations112K/yr
  • minion decorations53K/yr
  • minion party favors67K/yr
  • minion party decorations70K/yr
  • minions decorations23K/yr
  • minions party decorations35K/yr
  • minions party favors27K/yr
  • despicable me party decorations51K/yr
  • minion birthday decorations29K/yr

Reviews and returns

What reviews say buyers love and hate about Minions Birthday Party Decorations

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“The table toppers are small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Minions Birthday Party Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data