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Mini Wok

Fail

Demand is soft, at -13.3% this quarter, so Mini Wok is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$128K/yr146K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
29%top-5 click share · 43 brands · 91 sellers

Flapen Score

Mini Wok against its category

The dotted line is the Home & Kitchen average. Past it, Mini Wok is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Wok market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Wok 146K times last year and spent an estimated $128K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
2.0%
Market size, estimated
$128Ka year
Peak month
December1.7× the quietest month
Top search term
mini wok35K searches a year

02 · Price

A sale here is worth $44.54.

Listings sell for $44.54 on average, from $10.08 to $217.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $44.54 that is $0 to $4K a year per listing.

Average price
$44.54inside the $15 to $100 sweet spot
Price range
$10.08–$217.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #131 within Pots & Pans. It carries 1,212 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
9.7%
Average rank
#131in Pots & Pans
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,212per listing
Listings tracked
66

04 · Newcomers

10 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
10Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mini Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

91

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

29%

Top 20: 64%

Open market

51%

  • Brand 113%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Mini Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mini Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini wok35K/yr
  • stainless steel wok with lid36K/yr
  • stainless wok24K/yr
  • small wok with lid16K/yr
  • small wok pan5K/yr
  • stainless steel wok pan8K/yr
  • wok small5K/yr
  • stainless wok with lid5K/yr
  • 11 inch wok4K/yr
  • stainless steel stir fry pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Wok

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Adhesion/Stickiness”
4.9%of orders come back
“everything sticks”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mini Wok questions

Answered from the same tracked data.