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Mini Taper Candles

Fail

Shoppers spend an estimated $54K a year here, so Mini Taper Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$54K/yr87K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
39%top-5 click share · 33 brands · 41 sellers

Flapen Score

Mini Taper Candles against its category

The dotted line is the Home & Kitchen average. Past it, Mini Taper Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Taper Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Taper Candles 87K times last year and spent an estimated $54K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
5.4%
Market size, estimated
$54Ka year
Peak month
December3.8× the quietest month
Top search term
mini taper candles32K searches a year

02 · Price

A sale here is worth $11.52.

Listings sell for $11.52 on average, from $6.38 to $23.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.52 that is $0 to $1K a year per listing.

Average price
$11.52under the $15 to $100 sweet spot
Price range
$6.38–$23.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #79 within Candles. It carries 1,860 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#79in Candles
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,860per listing
Listings tracked
46

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mini Taper Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

41

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

39%

Top 20: 74%

Open market

47%

  • Brand 116%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Mini Taper Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Mini Taper Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini taper candles32K/yr
  • small taper candles27K/yr
  • small candle sticks10K/yr
  • small tapered candles7K/yr
  • mini candle sticks6K/yr
  • small candlesticks6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Taper Candles

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
27%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Really small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mini Taper Candles questions

Answered from the same tracked data.