Mini Incense Sticks

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months

288K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

6.2%

Market size, estimated

$312Ka year

Peak month

December1.6× the quietest month

Top search term

japanese incense100K searches a year

Listings sell for $17.39 on average, from $7.09 to $41.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.39 that is $4K to $9K a year per listing.

Average price

$17.39inside the $15 to $100 sweet spot

Price range

$7.09–$41.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #331 within Home Fragrance. It carries 1,907 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

0.3%

Average rank

#331in Home Fragrance

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,907per listing

Listings tracked

37

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months