Mini Immersion Blender
MaybeProducts sell for $20.40 on average, inside the sweet spot. But the average product has 42,865 reviews to catch up to, so Mini Immersion Blender is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $543K/yr408K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 22 sellers
Flapen Score
Mini Immersion Blender against its category
The dotted line is the Home & Kitchen average. Past it, Mini Immersion Blender is stronger. Inside it, weaker.
Market
The Mini Immersion Blender market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Immersion Blender 408K times last year and spent an estimated $543K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $543K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $543Ka year
- Top search term
- zulay milk frother handheld99K searches a year
02 · Price
A sale here is worth $20.40.
Listings sell for $20.40 on average, from $6.17 to $106.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $20.40 that is $31K to $41K a year per listing.
- Average price
- $20.40inside the $15 to $100 sweet spot
- Price range
- $6.17–$106.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $31K–$41K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #24 within Coffee, Tea & Espresso. It carries 42,865 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #24in Coffee, Tea & Espresso
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 42,865per listing
- Listings tracked
- 26
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mini Immersion Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
22
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 93%
Open market
5%
- Brand 178%
- Brand 26%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Mini Immersion Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Mini Immersion Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zulay milk frother handheld99K/yr
- mini immersion blender45K/yr
- hand held mixer wand31K/yr
- zulay kitchen52K/yr
- zulay41K/yr
- zulay frother19K/yr
- handheld mixer wand18K/yr
- zulay kitchen milk frother17K/yr
- zulay milk frother26K/yr
- zulay kitchen utensils8K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Immersion Blender
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Immersion Blender questions
Answered from the same tracked data.









