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Mini Immersion Blender

Maybe

Products sell for $20.40 on average, inside the sweet spot. But the average product has 42,865 reviews to catch up to, so Mini Immersion Blender is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$543K/yr408K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
63%top-5 click share · 9 brands · 22 sellers

Flapen Score

Mini Immersion Blender against its category

The dotted line is the Home & Kitchen average. Past it, Mini Immersion Blender is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Immersion Blender market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Immersion Blender 408K times last year and spent an estimated $543K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $543K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
6.5%
Market size, estimated
$543Ka year
Top search term
zulay milk frother handheld99K searches a year

02 · Price

A sale here is worth $20.40.

Listings sell for $20.40 on average, from $6.17 to $106.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $20.40 that is $31K to $41K a year per listing.

Average price
$20.40inside the $15 to $100 sweet spot
Price range
$6.17–$106.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$31K–$41K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #24 within Coffee, Tea & Espresso. It carries 42,865 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#24in Coffee, Tea & Espresso
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
42,865per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mini Immersion Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 93%

Open market

5%

  • Brand 178%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Mini Immersion Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Mini Immersion Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zulay milk frother handheld99K/yr
  • mini immersion blender45K/yr
  • hand held mixer wand31K/yr
  • zulay kitchen52K/yr
  • zulay41K/yr
  • zulay frother19K/yr
  • handheld mixer wand18K/yr
  • zulay kitchen milk frother17K/yr
  • zulay milk frother26K/yr
  • zulay kitchen utensils8K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Immersion Blender

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
2.0%of orders come back
“Breaks easily”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mini Immersion Blender questions

Answered from the same tracked data.