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Mini Espresso Machine

Fail

The top 5 brands take 100% of clicks, so Mini Espresso Machine is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$667K/yr147K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
97%top-5 click share · 2 brands · 25 sellers

Flapen Score

Mini Espresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Mini Espresso Machine is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Espresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Espresso Machine 147K times last year and spent an estimated $667K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $667K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.5%
Market size, estimated
$667Ka year
Peak month
December2.4× the quietest month
Top search term
mr coffee espresso machine100K searches a year

02 · Price

A sale here is worth $130.02.

Listings sell for $130.02 on average, from $48.52 to $190.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $130.02 that is $33K to $65K a year per listing.

Average price
$130.02above the $15 to $100 sweet spot
Price range
$48.52–$190.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$33K–$65K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Coffee, Tea & Espresso. It carries 5,657 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#139in Coffee, Tea & Espresso
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
5,657per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mini Espresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Mini Espresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mini Espresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr coffee espresso machine100K/yr
  • mr coffee espresso10K/yr
  • mr coffee espresso maker9K/yr
  • espresso machine mr coffee8K/yr
  • mr. coffee espresso machine6K/yr
  • oster prima latte4K/yr
  • mr.coffee espresso machine4K/yr
  • mr coffee cappuccino machine2K/yr
  • mr coffee steam espresso maker2K/yr
  • mr coffee espresso and cappuccino machine1K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Espresso Machine

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
7.0%of orders come back
“It broke in less than 2 years”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mini Espresso Machine questions

Answered from the same tracked data.