Mini Electric Kettle

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $649K a year.

Searches, last 12 months

374K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

2.9%

Market size, estimated

$649Ka year

Peak month

October1.9× the quietest month

Top search term

mini kettle69K searches a year

Listings sell for $59.88 on average, from $13.83 to $163.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $59.88 that is $15K to $30K a year per listing.

Average price

$59.88inside the $15 to $100 sweet spot

Price range

$13.83–$163.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$15K–$30K

Returns

4.6%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #92 within Coffee, Tea & Espresso. It carries 6,445 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#92in Coffee, Tea & Espresso

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

6,445per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months