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Mini Dutch Oven

Fail

Demand is soft, at -30.2% this quarter, so Mini Dutch Oven is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$381K/yr813K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
39%top-5 click share · 25 brands · 44 sellers

Flapen Score

Mini Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, Mini Dutch Oven is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Dutch Oven 813K times last year and spent an estimated $381K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 813K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.

Searches, last 12 months
813K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.2%
Market size, estimated
$381Ka year
Peak month
December4.2× the quietest month
Top search term
mini dutch oven200K searches a year

02 · Price

A sale here is worth $38.40.

Listings sell for $38.40 on average, from $14.99 to $92.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $38.40 that is $10K to $19K a year per listing.

Average price
$38.40inside the $15 to $100 sweet spot
Price range
$14.99–$92.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #95 within Bakers & Casseroles. It carries 2,583 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#95in Bakers & Casseroles
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,583per listing
Listings tracked
45

04 · Newcomers

10 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mini Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

44

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

39%

Top 20: 76%

Open market

27%

  • Brand 139%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 62%

Demand

Mini Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Mini Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini dutch oven200K/yr
  • small dutch oven98K/yr
  • le creuset mini cocotte71K/yr
  • mini dutch oven set of 469K/yr
  • mini cocotte47K/yr
  • small dutch oven pot with lid45K/yr
  • cocotte33K/yr
  • mini dutch ovens18K/yr
  • mini cast iron dutch oven28K/yr
  • le creuset cocotte24K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Dutch Oven

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Not much will fit in them”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Dutch Oven questions

Answered from the same tracked data.