mini donut pan
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Review moat
Okay1,582.93avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Price range
Okay$5.11–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, mini donut pan is a $81K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
mini donut pan market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $80K–$107K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.5%
- Avg brand age
- 41 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
44
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
57%
Top 20: 94%
Open market
28%
- Cupidove27%
- Wilton15%
- Amyandone12%
- iefoah9%
- Webake6%
- CHEFMADE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.5×
Top mini donut pan search terms
- mini donut pan50K/yr
- mini donut mold15K/yr
- mini donut silicone mold8K/yr
- mini doughnut pan5K/yr
- mini donut pan for baking5K/yr
Top mini donut pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 hole Silicone Donut Pan Non-Stick - Bite Size Donut Pans for baking
Cupidove$7.054.4★641 rev
Wilton Small Donut Pan 12-Cavity Steel
Wilton$10.464.4★3,404 rev
12 hole Silicone Donut Pan Non-Stick - Bite Size Donut Pans for baking
Cupidove$7.674.7★163 rev
Amyandone Mini Donut Silicone Mold for Chocolate Candy Gummy 2 PCS
Amyandone$6.934.8★130 rev
iefoah 2pcs Mini Donut Pan Silicone Mold for Mini Donut 18 Cavities Silicone Molds for Donut Home Reusable Donut Baking Pan Tray
iefoah$9.024.1★84 rev
Newest
by launch date
NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black
NutriChef$15.186 rev
keliwa Mini Donut Pan Silicone Mold 18 Cavities 2 Pack Orange and Red 10.5x7 Inch Reusable Baking Tray for Home
keliwa$8.82479 rev
Dacthuw Mini Donut Silicone Molds 2 Pcs Chocolate Molds with Donut Shapes for Making Chocolate/Candy/Gummy/Jelly Food Grade Candy Mold with 15 Cavities Mini Doughnuts for Fruit Snacks
Dacthuw$6.7939 rev
48 Cavity Donut Silicone Gummy Mold Mini Donut Candy Molds For Candy Gummy
AIBOYA$5.111 rev
GEEOOLLAH Nonstick Donut Pan Set 2-Piece Bakeware with 6-Cavity Mini and 12-Cavity Standard Molds Durable Carbon Steel Scratch-Resistant Even Heating
GEEOOLLAH$16.45132 rev
Trending
90-day click momentumkeliwa Mini Donut Pan Silicone Mold 18 Cavities 2 Pack Orange and Red 10.5x7 Inch Reusable Baking Tray for Home
keliwa$8.824.6★
NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black
NutriChef$15.185.0★
48 Cavity Donut Silicone Gummy Mold Mini Donut Candy Molds For Candy Gummy
AIBOYA$5.115.0★
JOERSH Round Gummy Donut Molds 192 Cavities 4Pcs
JOERSH$9.374.6★
Amyandone Mini Donut Silicone Mold for Chocolate Candy Gummy 2 PCS
Amyandone$6.934.8★
What buyers say about mini donut pan
What buyers praise and complain about, mined from review topics.What buyers love
“Bakes well”
“the pans clean up easily”
“Great size”
“Good quality”
“Definitely worth the price”
“Easy to Use”
“These exceeded expectations”
“Non-stick works well”
“They're well-made, are non-stick and release easily and they clean up easy”
“Seem pretty durable too”
What buyers complain about
“To flimsy”
“Its my fault I didnt figure the size correctly”
“then EVERYTHING sticks to them”
“Needs to be a thicker silicone”
“While this is labeled non-stick, it sticks a LOT”
“Only one had some discoloration after baking that wouldn't come off easily”
“my doughnut stuck the first time so I had to use cooking spray”
“I am uncomfortable giving this as a gift as intended”
“Poor quality”
“they don't do great in the dishwasher”
Top return reasons
Common questions
- Is mini donut pan profitable to sell on Amazon United States?
- The niche generates $81K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the mini donut pan niche?
- 22 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in mini donut pan?
- Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 2.4%.
- When does demand for mini donut pan peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the mini donut pan niche?
- Listings span $5.11–$24.06; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.