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Mini Donut Pan

Fail

Shoppers spend an estimated $81K a year here, so Mini Donut Pan is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$81K/yr84K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
57%top-5 click share · 22 brands · 44 sellers

Flapen Score

Mini Donut Pan against its category

The dotted line is the Home & Kitchen average. Past it, Mini Donut Pan is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Donut Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Donut Pan 84K times last year and spent an estimated $81K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
7.3%
Market size, estimated
$81Ka year
Peak month
October1.5× the quietest month
Top search term
mini donut pan50K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $5.11 to $24.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.36 that is $1K to $3K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$5.11–$24.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #76 within Pastry & Baking Molds. It carries 1,583 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#76in Pastry & Baking Molds
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,583per listing
Listings tracked
29

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mini Donut Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

44

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

57%

Top 20: 94%

Open market

28%

  • Brand 127%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Mini Donut Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.5×

Search terms

Top Mini Donut Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini donut pan50K/yr
  • mini donut mold15K/yr
  • mini donut silicone mold8K/yr
  • mini doughnut pan5K/yr
  • mini donut pan for baking5K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Donut Pan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Baking”
15%of negative reviews mention “Strength”
2.4%of orders come back
“To flimsy”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mini Donut Pan questions

Answered from the same tracked data.