Is Mini Air Pump profitable to sell on Amazon United States?

Flapen scores Mini Air Pump 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $608K a year across 12 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +230.8% in the last 90 days.

How competitive is the Mini Air Pump niche on Amazon United States?

9 brands and 15 sellers compete in Mini Air Pump on Amazon United States. The top 5 Mini Air Pump products take 80% of clicks, and the top 5 brands take 90%.

When does demand for Mini Air Pump peak?

Search demand for Mini Air Pump on Amazon United States peaks in Jun–Jul, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Mini Air Pump niche?

Mini Air Pump sells for $19.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.08 to $25.69. The average product has 2,896 reviews, the count a new listing must catch up to.

Mini Air Pump

Maybe

Search demand grew +230.8% this quarter. But the top 5 products take 80% of clicks, so Mini Air Pump is a Maybe.

Filters Trending

Flapen Score: 61
61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size: $608K/yr374K searches / yr
90-day growth: +230.8%search demand this quarter
Competition: 80%top-5 click share · 9 brands · 15 sellers

Flapen Score

Mini Air Pump against its category

The dotted line is the Home & Kitchen average. Past it, Mini Air Pump is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Mini Air Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Air Pump 374K times last year and spent an estimated $608K. The top 5 brands take 90% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +230.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $608K a year.

Searches, last 12 months: 374K
Growth, 90 days vs prior 90: +230.8%
Conversion, latest week: 8.3%
Market size, estimated: $608Ka year
Peak month: July4.3× the quietest month
Top search term: mini air pump115K searches a year

02 · Price

A sale here is worth $19.47.

Listings sell for $19.47 on average, from $12.08 to $25.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $19.47 that is $29K to $39K a year per listing.

Average price: $19.47inside the $15 to $100 sweet spot
Price range: $12.08–$25.69
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $29K–$39K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #29 within Air Mattresses & Accessories. It carries 2,896 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 7.7%
Average rank: #29in Air Mattresses & Accessories
Average rating: 4.39 starsAmazon United States average 4.42 stars
Average reviews: 2,896per listing
Listings tracked: 12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Mini Air Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 143%
Brand 219%
Brand 314%
Brand 410%
Brand 54%
Brand 63%
Open — no brand owns it (3 brands, 7%)

Demand

Mini Air Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Mini Air Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mini air pump115K/yr +155.0%5.0% conv.
portable mini air pump19K/yr >1,000%8.3% conv.
mini pump30K/yr +75.8%2.4% conv.
rechargeable air pump for inflatables23K/yr +533.9%4.7% conv.
travel air pump24K/yr +85.0%6.0% conv.
mini air pump for inflatables19K/yr +300.3%7.3% conv.
portable air pump for pool floats13K/yr +355.1%6.7% conv.
battery air pump for inflatables15K/yr +480.8%4.7% conv.
tiny air pump15K/yr +164.2%3.6% conv.
rechargeable air mattress pump14K/yr +179.6%5.5% conv.

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FAQ

Common Mini Air Pump questions

Answered from the same tracked data.

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