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Milk Steamer

Maybe

Shoppers spend an estimated $4.7M a year here. But demand is soft, at -14.3% this quarter, so Milk Steamer is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$4.7M/yr2.4M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
60%top-5 click share · 17 brands · 68 sellers

Flapen Score

Milk Steamer against its category

The dotted line is the Home & Kitchen average. Past it, Milk Steamer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Steamer market on Amazon at a glance

Shoppers on Amazon United States searched for Milk Steamer 2.4M times last year and spent an estimated $4.7M. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
3.8%
Market size, estimated
$4.7Ma year
Top search term
milk frother and steamer576K searches a year

02 · Price

A sale here is worth $50.43.

Listings sell for $50.43 on average, from $21.20 to $126.46. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $50.43 that is $202K to $252K a year per listing.

Average price
$50.43inside the $15 to $100 sweet spot
Price range
$21.20–$126.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$202K–$252K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #813 within Coffee, Tea & Espresso. It carries 2,778 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
14.3%
Average rank
#813in Coffee, Tea & Espresso
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,778per listing
Listings tracked
25

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
34 months

Products

Top Milk Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

68

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

22%

  • Brand 136%
  • Brand 224%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Search terms

Top Milk Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk frother and steamer576K/yr
  • milk steamer610K/yr
  • nespresso frother237K/yr
  • nespresso milk frother194K/yr
  • frother machine146K/yr
  • milk steamer and frother for latte114K/yr
  • stainless steel milk frother50K/yr
  • electric automatic milk frother13K/yr
  • milk steamer and frother51K/yr
  • electric milk frother and steamer49K/yr

FAQ

Common Milk Steamer questions

Answered from the same tracked data.