Milk Frother
MaybeShoppers spend an estimated $24.8M a year here. But the average product has 29,362 reviews to catch up to, so Milk Frother is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $24.8M/yr14.5M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 53 sellers
Flapen Score
Milk Frother against its category
The dotted line is the Home & Kitchen average. Past it, Milk Frother is stronger. Inside it, weaker.
Market
The Milk Frother market on Amazon at a glance
Shoppers on Amazon United States searched for Milk Frother 14.5M times last year and spent an estimated $24.8M. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 14.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.8M a year.
- Searches, last 12 months
- 14.5M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $24.8Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- frother4.0M searches a year
02 · Price
A sale here is worth $17.11.
Listings sell for $17.11 on average, from $5.30 to $67.99. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $17.11 that is $684K to $856K a year per listing.
- Average price
- $17.11inside the $15 to $100 sweet spot
- Price range
- $5.30–$67.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $684K–$856K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #419 within Coffee, Tea & Espresso. It carries 29,362 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #419in Coffee, Tea & Espresso
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 29,362per listing
- Listings tracked
- 30
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Milk Frother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
53
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
17%
- Brand 137%
- Brand 217%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 63%
- Open — no brand owns it (11 brands, 17%)
Demand
Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Milk Frother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frother4.0M/yr
- milk frother4.4M/yr
- frother handheld1.0M/yr
- milk frother handheld796K/yr
- frother wand852K/yr
- cold foam maker347K/yr
- coffee frother397K/yr
- drink mixer391K/yr
- electric whisk280K/yr
- mixer wand221K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Frother
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Frother questions
Answered from the same tracked data.