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Military Decor

Maybe

The top 5 brands take only 26% of clicks. But shoppers spend an estimated $52K a year here, so Military Decor is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$52K/yr174K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
26%top-5 click share · 73 brands · 96 sellers

Flapen Score

Military Decor against its category

The dotted line is the Home & Kitchen average. Past it, Military Decor is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Military Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Military Decor 174K times last year and spent an estimated $52K. The top 5 brands take 26% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
1.7%
Market size, estimated
$52Ka year
Top search term
military decor39K searches a year

02 · Price

A sale here is worth $17.85.

Listings sell for $17.85 on average, from $4.93 to $149.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.85 that is $0 to $2K a year per listing.

Average price
$17.85inside the $15 to $100 sweet spot
Price range
$4.93–$149.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #8,358 within Decorative Signs & Plaques. It carries 604 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
92%
Out of stock, average day
1.7%
Average rank
#8,358in Decorative Signs & Plaques
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
604per listing
Listings tracked
83

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Military Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

73 falling

Sellers

96

Top-5 brand share

26%

Top 20: 60%

Top-5 click share

26%

Top 20: 55%

Open market

70%

  • Brand 18%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Military Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Military Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • military decor39K/yr
  • army decor27K/yr
  • military wall decor14K/yr
  • military office decor12K/yr
  • military wall art13K/yr
  • military posters11K/yr
  • military memorabilia11K/yr
  • army wall decor9K/yr
  • military room decor7K/yr
  • army office decor7K/yr

Reviews and returns

What reviews say buyers love and hate about Military Decor

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Very small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Military Decor questions

Answered from the same tracked data.