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Mid Century Desk

Maybe

The average product has only 84 reviews. But buyers convert on only 0.2% of searches, so Mid Century Desk is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$89K/yr196K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
20%top-5 click share · 50 brands · 76 sellers

Flapen Score

Mid Century Desk against its category

The dotted line is the Home & Kitchen average. Past it, Mid Century Desk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mid Century Desk market on Amazon at a glance

Shoppers on Amazon United States searched for Mid Century Desk 196K times last year and spent an estimated $89K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
0.2%
Market size, estimated
$89Ka year
Peak month
January2.4× the quietest month
Top search term
fluted desk87K searches a year

02 · Price

A sale here is worth $196.80.

Listings sell for $196.80 on average, from $53.75 to $353.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $196.80 that is $0 to $20K a year per listing.

Average price
$196.80above the $15 to $100 sweet spot
Price range
$53.75–$353.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,233 within Home Office Furniture. It carries 84 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
29%
Out of stock, average day
16.9%
Average rank
#1,233in Home Office Furniture
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
84per listing
Listings tracked
107

04 · Newcomers

48 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
73
Successful launches
48Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mid Century Desk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

76

Top-5 brand share

39%

Top 20: 77%

Top-5 click share

20%

Top 20: 43%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Mid Century Desk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Mid Century Desk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluted desk87K/yr
  • glass top desk54K/yr
  • fluted desk with drawers17K/yr
  • oval desk15K/yr
  • art deco desk9K/yr
  • cb2 desk9K/yr
  • stone desk5K/yr

Reviews and returns

What reviews say buyers love and hate about Mid Century Desk

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
20%of negative reviews mention “Assembly/Installation”
1.0%of orders come back
“Absolutely horrible assembly process”
A buyer, on “Assembly/Installation”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mid Century Desk questions

Answered from the same tracked data.