Mid Century Desk
MaybeThe average product has only 84 reviews. But buyers convert on only 0.2% of searches, so Mid Century Desk is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $89K/yr196K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 20%top-5 click share · 50 brands · 76 sellers
Flapen Score
Mid Century Desk against its category
The dotted line is the Home & Kitchen average. Past it, Mid Century Desk is stronger. Inside it, weaker.
Market
The Mid Century Desk market on Amazon at a glance
Shoppers on Amazon United States searched for Mid Century Desk 196K times last year and spent an estimated $89K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Aug–Sep. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $89Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- fluted desk87K searches a year
02 · Price
A sale here is worth $196.80.
Listings sell for $196.80 on average, from $53.75 to $353.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $196.80 that is $0 to $20K a year per listing.
- Average price
- $196.80above the $15 to $100 sweet spot
- Price range
- $53.75–$353.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,233 within Home Office Furniture. It carries 84 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 29%
- Out of stock, average day
- 16.9%
- Average rank
- #1,233in Home Office Furniture
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 84per listing
- Listings tracked
- 107
04 · Newcomers
48 of last year's 73 launches cleared the first-year sales bar.
73 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 73
- Successful launches
- 48Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Mid Century Desk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
76
Top-5 brand share
39%
Top 20: 77%
Top-5 click share
20%
Top 20: 43%
Open market
56%
- Brand 111%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Mid Century Desk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Mid Century Desk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fluted desk87K/yr
- glass top desk54K/yr
- fluted desk with drawers17K/yr
- oval desk15K/yr
- art deco desk9K/yr
- cb2 desk9K/yr
- stone desk5K/yr
Reviews and returns
What reviews say buyers love and hate about Mid Century Desk
We read the reviews and the return reasons for every product selling here.
“Absolutely horrible assembly process”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mid Century Desk questions
Answered from the same tracked data.









