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Mid Century Christmas Decor

Fail

Shoppers spend an estimated $13K a year here, so Mid Century Christmas Decor is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$13K/yr67K searches / yr
90-day growth
+201.2%search demand this quarter
Competition
82%top-5 click share · 7 brands · 21 sellers

Flapen Score

Mid Century Christmas Decor against its category

The dotted line is the Home & Kitchen average. Past it, Mid Century Christmas Decor is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mid Century Christmas Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Mid Century Christmas Decor 67K times last year and spent an estimated $13K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +201.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+201.2%
Conversion, latest week
0.9%
Market size, estimated
$13Ka year
Top search term
mid century christmas11K searches a year

02 · Price

A sale here is worth $20.60.

Listings sell for $20.60 on average, from $13.90 to $29.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.60 that is $0 to $2K a year per listing.

Average price
$20.60inside the $15 to $100 sweet spot
Price range
$13.90–$29.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #17,540 within Decorative Signs & Plaques. It carries 75 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
24.8%
Average rank
#17,540in Decorative Signs & Plaques
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
75per listing
Listings tracked
7

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mid Century Christmas Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

8%

  • Brand 122%
  • Brand 222%
  • Brand 315%
  • Brand 414%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (1 brand, 8%)

Demand

Mid Century Christmas Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 152.9× · 8 of 12 months tracked

Search terms

Top Mid Century Christmas Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mid century christmas11K/yr
  • mid century modern christmas10K/yr
  • mid century modern christmas decor18K/yr
  • mid century christmas decor17K/yr
  • mcm christmas decor11K/yr

Reviews and returns

What reviews say buyers love and hate about Mid Century Christmas Decor

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Design-Overall”
19%of negative reviews mention “Weight Heavy”
9.6%of orders come back
“Wayyy too heavy for the tree”
A buyer, on “Weight Heavy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mid Century Christmas Decor questions

Answered from the same tracked data.