Is microwave cover for food profitable to sell on Amazon United States?

The niche generates $8.4M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the microwave cover for food niche?

20 brands and 51 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in microwave cover for food?

Top complaints mined from reviews: Size-Overall, Microwave Safe, Weight Heavy. The return rate is 1.7%.

When does demand for microwave cover for food peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the microwave cover for food niche?

Listings span $6.73–$34.31; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 12,617 reviews — the moat a new listing must climb.

microwave cover for food

Worth a look

Shows a $8.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.4M

$8.4M/yr · 5.3M searches

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.04

avg listing price — sweet spot $15–$100

Price range

Good$6.73–$34.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,616.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, microwave cover for food is a $8.4M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

microwave cover for food market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: $6.4M–$8.0M; units × avg price
Conversion rate: 9.8%
Avg BSR: #200
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

31%

Tovolo26%
WVM15%
HOVER COVER9%
Nordic Ware7%
AIDACOM6%
XGHJ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top microwave cover for food search terms

microwave splatter cover2.7M/yr -17.0%7.9% conv.
microwave cover1.0M/yr -4.5%7.7% conv.
microwave cover for food554K/yr -20.6%7.8% conv.
microwave food cover217K/yr -19.9%6.9% conv.
magnetic microwave splatter cover135K/yr +2.6%3.6% conv.
microwave plate cover125K/yr -12.7%7.7% conv.
microwave splatter cover magnetic75K/yr -17.2%2.9% conv.
microwave lid57K/yr +3.0%7.0% conv.
tapa para microondas dentro58K/yr -34.8%3.5% conv.
hover cover magnetic microwave cover for food26K/yr +169.9%4.0% conv.

All search terms

Top microwave cover for food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tovolo Collapsible Microwave Splatter Cover Charcoal Gray Medium 10.5 in

Tovolo$10.034.6★83,631 rev

WVM Microwave Splatter Cover Vented for Food with Hook Hole Splatter Guard & Colander Kitchen Gadget for Food Meal Prep Grey M(11x3.26)-Pack of 1

WVM$6.734.5★1,619 rev

Nordic Ware BPA-free and Melamine Free Plastic Splatter Microwave Cover 10-Inch (Set of 2) Clear

Nordic Ware$12.494.7★16,274 rev

2 in 1 Aidacom Microwave Splatter Cover for Food & Silicone Microwave Mat Mat as Bowl Holder Trivet Pot Holders Drying Baking Utensils Rest for Kitchen Counter Dishwasher Safe Grey

AIDACOM$12.474.6★9,047 rev

Microwave Splatter Cover Vented for Food Splatter Guard & Colander Kitchen Gadget for Fruit Vegetables Microwave Plate Cover with Hook Hole Dishwasher-Safe BPA-Free Silicone & Plastic (1 Pack)

XGHJ$7.534.6★4,986 rev

Newest

by launch date

UFORU 10-Inch Foldable Microwave Splatter Cover for Food with Water Steamer

UFORU$19.8569 rev

3mo ago

LEDLAY 10 Microwave Splatter Cover with Water Steamer Microwave Cover for Food Dome Splatter Guard with Hanging Hole Easy Clean & Space Saving Hanging Design Grey

LEDLAY$21.6463 rev

5mo ago

Leraze 10inch Glass Microwave Splatter Cover for Food - 100% Food Grade BPA & Lead Free - Dishwasher Safe - Cookware & Bakeware Serving Dish Plate Mess Guard Lid with Easy Grip Silicone Handle Knob

Le'raze$27.702,923 rev

10mo ago

Tovolo Microwave Splatter Cover for Food Medium Blue Haze Dishwasher Safe Collapsible Reusable Cover for Food in Microwave Uses BPA Free Safe Silicone 10 inch Vented Microwave Cover

Tovolo$9.3183,631 rev

1y ago

2 in 1 Glass Microwave Splatter Cover for Food & Microwave Place Mat Plate Splatter Guard Lid with Easy Grip Silicone Handle Knob Borosilicate Glass with Vent Hole Food Grade No Plastic 10in

Snuvid$28.78549 rev

1y ago

What buyers say about microwave cover for food

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“Cleans well”

Quality-Overall16%

“This is a high quality cover”

Ease Of Use8%

“easy to handle”

Size-Overall7%

“Fits good”

Advertised Vs Actual Product7%

“Exactly as pictured”

Efficiency6%

“it works when needed”

Value For Money5%

“Great deal”

Microwave Safe4%

“Great to have for microwave cooking”

Material Quality3%

“Strong material”

Strength3%

“Magnets seem to be quite strong”

What buyers complain about

Size-Overall13%

“To short”

Microwave Safe8%

“Do Not put the Mat in the Microwave”

Weight Heavy7%

“Very heavy”

Ease Of Cleaning5%

“hard to clean”

Quality-Overall5%

“Not a good quality”

Ease Of Use5%

“I wasnt able to use it”

Durability4%

“Not very durable”

Adhesion/Stickiness4%

“Does not stick in place Ill be returning”

Functionality-Overall3%

“Didn't work for me”

Value For Money3%

“Not worth the price”

Top return reasons

Size-Overall47%

Microwave Safe7%

Material Quality7%

Advertised Vs Actual Product6%

Weight Heavy5%

Value For Money3%

Quality-Overall3%

Defective Material/Parts2%

Functionality-Overall2%

Handle Quality2%

Common questions

Is microwave cover for food profitable to sell on Amazon United States?: The niche generates $8.4M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (62/100).
How competitive is the microwave cover for food niche?: 20 brands and 51 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in microwave cover for food?: Top complaints mined from reviews: Size-Overall, Microwave Safe, Weight Heavy. The return rate is 1.7%.
When does demand for microwave cover for food peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the microwave cover for food niche?: Listings span $6.73–$34.31; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 12,617 reviews — the moat a new listing must climb.