microwave accessories
Worth a lookShows low returns (1.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$18.20avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.73–$30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$597K$597K/yr · 517K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Review moat
Bad10,596.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, microwave accessories is a $597K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
microwave accessories market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $546K–$728K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- HOVER COVER80%
- Tovolo11%
- Generic4%
- AIDACOM4%
- WVM1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.8×
Top microwave accessories search terms
- magnetic microwave splatter cover135K/yr
- microwave splatter cover magnetic75K/yr
- hover cover magnetic microwave cover for food26K/yr
- magnetic microwave cover67K/yr
- microwave cover magnetic50K/yr
- microwave accessories39K/yr
- hover cover12K/yr
- microwave magnetic splatter cover15K/yr
- magnet microwave cover9K/yr
- magnetic splatter cover for microwave6K/yr
Top microwave accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOVER COVER Magnetic Microwave Splatter Cover - 12-Inch Collapsible - Gray
HOVER COVER$23.594.4★2,248 rev
HOVER COVER Magnetic Microwave Splatter Cover for Food - 12 - Onyx Black
HOVER COVER$19.824.4★13,461 rev
Tovolo Collapsible Microwave Splatter Cover Charcoal Gray Medium 10.5 in
Tovolo$10.034.6★83,631 rev
HOVER COVER Magnetic Microwave Splatter Cover for Food - 12-Inch - Gray
HOVER COVER$19.964.4★13,461 rev
HOVER COVER Magnetic Microwave Splatter Cover for Food - 12 - Ivory White
HOVER COVER$17.744.4★13,461 rev
Newest
by launch date
HOVER COVER Tall Magnetic Microwave Splatter Cover for Food 12-Inch - Gray
HOVER COVER$17.8038 rev
HOVER COVER Tall Magnetic Microwave Splatter Cover for Food 12 Inch-Black
HOVER COVER$17.7038 rev
HOVER COVER Magnetic Microwave Splatter Cover for Food - 12-Inch - Graphite
HOVER COVER$18.8713,461 rev
HOVER COVER Magnetic Microwave Splatter Cover - 12-Inch Collapsible - Black
HOVER COVER$22.452,248 rev
HOVER COVER Magnetic Microwave Splatter Cover - 12-Inch Collapsible - Gray
HOVER COVER$23.592,248 rev
Trending
90-day click momentumHOVER COVER Tall Magnetic Microwave Splatter Cover for Food 12-Inch - Gray
HOVER COVER$17.804.7★
HOVER COVER Tall Magnetic Microwave Splatter Cover for Food 12 Inch-Black
HOVER COVER$17.704.7★
Microwave Cover for Food 2-in-1 Microwave Splatter Cover with Anti-Scald Base Plate Collapsible Microwave Food Cover for Reheating & Meal Prep Magnetic Microwave Splatter Cover Alternative
Generic$10.344.1★
HOVER COVER Magnetic Microwave Splatter Cover Clear Microwave Cover for Food - Vented & Magnetic Microwave Food Cover 12-inch BPA-Free - White
HOVER COVER$21.874.4★
HOVER COVER Magnetic Microwave Splatter Cover for Food - 12 - Ivory White
HOVER COVER$17.744.4★
What buyers say about microwave accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easily”
“Excellent product”
“easy to handle”
“As advertised”
“Fits perfectly”
“Excellent product it works perfectly”
“Great deal”
“Works well in my microwave”
“the magnetic attachment holds strongly to the top of my microwave”
“great sturdy product”
What buyers complain about
“then it melted to the top of the microwave”
“Didnt stick”
“It was too big”
“Didn't work for me”
“Hard to open”
“But the build quality is shockingly bad”
“Magnets are weak”
“hard to clean”
“It cracked along the seem after a couple times of use”
“Looks deceiving”
Top return reasons
Common questions
- Is microwave accessories profitable to sell on Amazon United States?
- The niche generates $597K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the microwave accessories niche?
- 5 brands and 13 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in microwave accessories?
- Top complaints mined from reviews: Microwave Safe, Adhesion/Stickiness, Size-Overall. The return rate is 1.6%.
- When does demand for microwave accessories peak?
- Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 11.8× the quietest.
- What does it cost to enter the microwave accessories niche?
- Listings span $6.73–$30.56; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 10,597 reviews — the moat a new listing must climb.