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Microwavable Soup Container

Fail

Demand is soft, at -43.8% this quarter, so Microwavable Soup Container is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$24K/yr78K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
36%top-5 click share · 28 brands · 60 sellers

Flapen Score

Microwavable Soup Container against its category

The dotted line is the Home & Kitchen average. Past it, Microwavable Soup Container is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwavable Soup Container market on Amazon at a glance

Shoppers on Amazon United States searched for Microwavable Soup Container 78K times last year and spent an estimated $24K. The top 5 brands take 60% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
1.7%
Market size, estimated
$24Ka year
Top search term
microwavable soup container25K searches a year

02 · Price

A sale here is worth $18.04.

Listings sell for $18.04 on average, from $6.98 to $27.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.04 that is $0 to $2K a year per listing.

Average price
$18.04inside the $15 to $100 sweet spot
Price range
$6.98–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #161 within Dinnerware. It carries 3,056 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#161in Dinnerware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,056per listing
Listings tracked
41

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Microwavable Soup Container products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

60

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

36%

Top 20: 76%

Open market

35%

  • Brand 118%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Microwavable Soup Container search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6× · 9 of 12 months tracked

Search terms

Top Microwavable Soup Container search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwavable soup container25K/yr
  • soup containers with lids microwave safe15K/yr
  • plastic soup bowls with lids4K/yr
  • soup containers microwave safe6K/yr
  • to go soup bowls with lids5K/yr
  • soup containers with lids microwavable3K/yr
  • microwave safe soup container4K/yr
  • portable soup bowl4K/yr
  • to go soup bowls4K/yr
  • travel soup container microwave safe5K/yr

Reviews and returns

What reviews say buyers love and hate about Microwavable Soup Container

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
1.4%of orders come back
“This is huge”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Microwavable Soup Container questions

Answered from the same tracked data.