Microfiber Washcloth
FailShoppers spend an estimated $61K a year here, so Microfiber Washcloth is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $61K/yr106K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 53 sellers
Flapen Score
Microfiber Washcloth against its category
The dotted line is the Home & Kitchen average. Past it, Microfiber Washcloth is stronger. Inside it, weaker.
Market
The Microfiber Washcloth market on Amazon at a glance
Shoppers on Amazon United States searched for Microfiber Washcloth 106K times last year and spent an estimated $61K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $61Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- microfiber washcloth61K searches a year
02 · Price
A sale here is worth $10.38.
Listings sell for $10.38 on average, from $4.03 to $29.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.38 that is $1K to $3K a year per listing.
- Average price
- $10.38under the $15 to $100 sweet spot
- Price range
- $4.03–$29.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Towels. It carries 16,645 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Towels
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 16,645per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Microfiber Washcloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MOONQUEEN Microfiber Facial Cloths Fast Drying Washcloth 12 Pack - Premium Soft Makeup Remover Cloths - Highly Absorbent
- Price
- $12.63
- Rating
- 4.7/5
- Reviews
- 6,224
- Age
- 6y ago

MaopaoBeauty Washcloth Set for Bathroom - Quick Drying - Ultra Soft Microfiber Absorbent Towel for Bath Fitness Gym Shower Hotel and Spa - 13x13 Inch | Set of 6 Grey
- Price
- $7.53
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

MOONQUEEN Ultra Soft Premium Washcloths Set - 12 x 12 inches - 24 Pack - Quick Drying - Highly Absorbent Coral Velvet Bathroom Wash Clothes - Use as Bath Spa Facial Fingertip Towel (Grey)
- Price
- $13.78
- Rating
- 4.6/5
- Reviews
- 8,218
- Age
- 5y ago

SINLAND Microfiber Facial Cloths Fast Drying Washcloth 12inch x 12inch Grey 6 pack
- Price
- $12.64
- Rating
- 4.6/5
- Reviews
- 15,807
- Age
- 10y ago

16 Pack Baby Washcloths - Luxury Multicolor Coral Fleece - Extra Absorbent and Soft Wash Clothes for Newborns Infants and Toddlers - Suitable for Sensitive Skin and New Born - Baby Shower 10x10 Inch
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 10,873
- Age
- 5y ago
Trending
estimated 90-day click momentum
Utopia Towels 12 Pack Wash Cloths Set 12 by 12 Inches Highly Absorbent and Super Soft Microfiber Fingertip Towels Multi-Purpose Washcloths for Bathroom Kitchen Hotel Spa and Gym (Grey)
- Price
- $8.85
- Rating
- 4.1/5
- Reviews
- 723
- Age
- 7mo ago

MIXCOOL 20 Pack 10x10 Inches Microfiber Coral Fleece Baby Washcloths Extra Absorbent Soft Wash Clothes Bath Face Towel for Newborn Infant and Toddlers (Muticolor)
- Price
- $6.87
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

Elite Trail Magic Backpacking Ultralight Quick Dry Microfiber Soft Fast Drying Hand and Face Towel Wash Cloth Camping Yoga Hiking Active Lifestyle Small (Gray Small)
- Price
- $8.47
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago

Amazon Basics Microfiber Cleaning Cloths Ultra-Soft and Highly Absorbent Streak-Free Lint-Free Scratch-Free Washable for Car Detailing and Glass Cleaning 16 x 12 Green/Gray/Pink 24-Pack
- Price
- $10.24
- Rating
- 4.7/5
- Reviews
- 87,082
- Age
- 6y ago

HOMEXCEL Microfiber Washcloths 24 Pack Highly Absorbent and Soft Face Towel Multi-Purpose Wash Cloths for Bathroom Hotel Spa Gym and Kitchen 12x12 Inch
- Price
- $10.47
- Rating
- 4.3/5
- Reviews
- 6,533
- Age
- 2y ago
Newest
by launch date
Utopia Towels 12 Pack Wash Cloths Set 12 by 12 Inches Highly Absorbent and Super Soft Microfiber Fingertip Towels Multi-Purpose Washcloths for Bathroom Kitchen Hotel Spa and Gym (Grey)
- Price
- $8.85
- Rating
- 4.1/5
- Reviews
- 723
- Age
- 7mo ago

MaopaoBeauty Washcloth Set for Bathroom - Quick Drying - Ultra Soft Microfiber Absorbent Towel for Bath Fitness Gym Shower Hotel and Spa - 13x13 Inch | Set of 6 Grey
- Price
- $7.53
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

MIXCOOL 20 Pack 10x10 Inches Microfiber Coral Fleece Baby Washcloths Extra Absorbent Soft Wash Clothes Bath Face Towel for Newborn Infant and Toddlers (Muticolor)
- Price
- $6.87
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

HOMEXCEL Wash Cloths Quick Drying Face Towel for Showering Super Absorbent Washcloths for Body Face All-Occasion for Bathroom Gym Spa Travel Pink/Light Blue/Green/Navy Blue
- Price
- $7.99
- Rating
- 4.3/5
- Reviews
- 6,533
- Age
- 2y ago

Elite Trail Magic Backpacking Ultralight Quick Dry Microfiber Soft Fast Drying Hand and Face Towel Wash Cloth Camping Yoga Hiking Active Lifestyle Small (Gray Small)
- Price
- $8.47
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
53
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 88%
Open market
23%
- MOONQUEEN24%
- HOMEXCEL19%
- MaopaoBeauty12%
- SINLAND12%
- Orighty5%
- Amazon Basics5%
Demand
Microfiber Washcloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Microfiber Washcloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microfiber washcloth61K/yr
- microfiber wash cloths23K/yr
- microfiber washcloths14K/yr
- microfiber facial towels8K/yr
Reviews and returns
What reviews say buyers love and hate about Microfiber Washcloth
We read the reviews and the return reasons for every product selling here.
“Ok. Not as thick as expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microfiber Washcloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









