Microfiber Pillow Cases

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

3.9%

Market size, estimated

$53Ka year

Peak month

August1.3× the quietest month

Top search term

microfiber pillow cases20K searches a year

Listings sell for $10.05 on average, from $5.49 to $23.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.05 that is $1K to $3K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$5.49–$23.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #36 within Sheets & Pillowcases. It carries 64,875 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#36in Sheets & Pillowcases

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

64,875per listing

Listings tracked

32

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months