Microfiber Hand Towels

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

10.9%

Market size, estimated

$155Ka year

Peak month

August1.5× the quietest month

Top search term

mr siga microfiber cleaning cloth41K searches a year

Listings sell for $15.22 on average, from $5.97 to $29.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.22 that is $4K to $8K a year per listing.

Average price

$15.22inside the $15 to $100 sweet spot

Price range

$5.97–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #109 within Towels. It carries 33,077 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#109in Towels

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

33,077per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months