Microfiber Bath Towels

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

+19.6%

Conversion, latest week

3.2%

Market size, estimated

$74Ka year

Peak month

July1.8× the quietest month

Top search term

microfiber bath towel56K searches a year

Listings sell for $18.50 on average, from $4.38 to $42.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.50 that is $2K to $5K a year per listing.

Average price

$18.50inside the $15 to $100 sweet spot

Price range

$4.38–$42.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #110 within Towels. It carries 4,856 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

6.3%

Average rank

#110in Towels

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

4,856per listing

Listings tracked

37

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months