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Michael Myers Blanket

Fail

Shoppers spend an estimated $7K a year here, so Michael Myers Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$7K/yr46K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
74%top-5 click share · 13 brands · 44 sellers

Flapen Score

Michael Myers Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Michael Myers Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Myers Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Michael Myers Blanket 46K times last year and spent an estimated $7K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.7%
Market size, estimated
$7Ka year
Peak month
October8.3× the quietest month
Top search term
michael myers blanket41K searches a year

02 · Price

A sale here is worth $22.66.

Listings sell for $22.66 on average, from $5.92 to $41.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.66 that is $0 to $2K a year per listing.

Average price
$22.66inside the $15 to $100 sweet spot
Price range
$5.92–$41.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #7,037 within Throws. It carries 390 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
17.8%
Average rank
#7,037in Throws
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Michael Myers Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • Brand 140%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Michael Myers Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Reviews and returns

What reviews say buyers love and hate about Michael Myers Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gifting Purpose”
100%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Runs very small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Michael Myers Blanket questions

Answered from the same tracked data.