michael aram picture frames
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Great141.63avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$95.55avg listing price — sweet spot $15–$100
Price range
Good$13.58–$165.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 28K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, michael aram picture frames is a $81K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
michael aram picture frames market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $48K–$72K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #11,084
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 34%
- Out of stock
- 10.0%
- Avg brand age
- 57 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
29
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
37%
Top 20: 84%
Open market
3%
- MICHAEL ARAM69%
- Goutangen18%
- MACKENZIE-CHILDS4%
- Nambe3%
- MARIPOSA2%
- Cuspin2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +11.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top michael aram picture frames products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goutangen Gold 5x7 Picture Frame Decor Ornate White Floral Photo Frames with High Definition Glass Front Art Decor Tabletop Display Gifts Ideas for Women Horizontally & Vertically
Goutangen$31.834.8★165 rev
Michael Aram Black Orchid Frame 5 X 7
MICHAEL ARAM$122.094.5★21 rev
Michael Aram Heart Frame 8 x 10
MICHAEL ARAM$152.874.9★20 rev
MICHAEL ARAM Reflective Gold Picture Frame 5 x 7 Photo
MICHAEL ARAM$80.123.1★2 rev
Michael Aram White Orchid Frame 4 X 6
MICHAEL ARAM$101.534.4★30 rev
Newest
by launch date
MACKENZIE-CHILDS 5x7 Glass Picture Frame Eternity
MACKENZIE-CHILDS$49.3815 rev
Goutangen 8x10 Gold Picture Frame Decor Ornate White Floral Photo Frames with High Definition Glass Front Art Decor Tabletop Display Gifts Ideas for Women Horizontally & Vertically
Goutangen$47.76165 rev
Goutangen Gold 5x7 Picture Frame Decor Ornate White Floral Photo Frames with High Definition Glass Front Art Decor Tabletop Display Gifts Ideas for Women Horizontally & Vertically
Goutangen$31.83165 rev
Goutangen 4x6 Gold Picture Frame Decor Ornate Pink Floral Metal Photo Frames with High Definition Glass Front Art Decor Tabletop Display Gifts Ideas for Women on Anniversary Christmas
Goutangen$28.17165 rev
Cuspin 5x7 Picture Frame Gold Picture Frames Ornate Vintage Ginkgo Leaf Textured Resin Photo Frame with Glass Front for Tabletop or Wall Hanging Gold Home Decor
Cuspin$17.081,008 rev
Trending
90-day click momentumGoutangen 4x6 Gold Picture Frame Decor Ornate Pink Floral Metal Photo Frames with High Definition Glass Front Art Decor Tabletop Display Gifts Ideas for Women on Anniversary Christmas
Goutangen$28.174.8★
Michael Aram Butterfly Ginkgo Frame 8x10
MICHAEL ARAM$162.654.9★
MACKENZIE-CHILDS 5x7 Glass Picture Frame Eternity
MACKENZIE-CHILDS$49.384.8★
Michael Aram Heart Frame 8 x 10
MICHAEL ARAM$152.874.9★
Michael Aram GoldGolden Heart Photo Picture Frame Size 8x10 - New !
MICHAEL ARAM$157.504.8★
What buyers say about michael aram picture frames
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Frame”
“Well made and beautiful”
“Sturdy”
“Classy gift”
“Just as Described”
“Pretty”
“its heavy duty”
“Photos really come alive in the frame”
“Perfect for the price”
“It adds such a unique touch to my room”
What buyers complain about
“It doesn't fit a 4x6”
“Defect in manufacturing of frame”
“Poor quality”
“It was more expensive than I wanted to”
“I wish there were other sizes and styles”
“still a bummer it broke”
“the backing wasnt glued at all so I cant use it”
Top return reasons
Common questions
- Is michael aram picture frames profitable to sell on Amazon United States?
- The niche generates $81K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the michael aram picture frames niche?
- 8 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in michael aram picture frames?
- Top complaints mined from reviews: Size-Overall, Frame Quality, Quality-Overall. The return rate is 3.9%.
- When does demand for michael aram picture frames peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the michael aram picture frames niche?
- Listings span $13.58–$165.31; the average listing price is $95.55 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.