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Michael Aram Picture Frames

Fail

The top 5 brands take 95% of clicks, so Michael Aram Picture Frames is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$81K/yr28K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
37%top-5 click share · 8 brands · 29 sellers

Flapen Score

Michael Aram Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Michael Aram Picture Frames is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Aram Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Michael Aram Picture Frames 28K times last year and spent an estimated $81K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
3.1%
Market size, estimated
$81Ka year
Peak month
December2.5× the quietest month
Top search term
michael aram picture frames22K searches a year

02 · Price

A sale here is worth $95.55.

Listings sell for $95.55 on average, from $13.58 to $165.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $95.55 that is $0 to $10K a year per listing.

Average price
$95.55inside the $15 to $100 sweet spot
Price range
$13.58–$165.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #11,084 within Picture Frames. It carries 142 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
41%
Out of stock, average day
10.0%
Average rank
#11,084in Picture Frames
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
142per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Michael Aram Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

3%

  • Brand 169%
  • Brand 218%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Michael Aram Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Michael Aram Picture Frames

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Frame Quality”
19%of negative reviews mention “Size-Overall”
3.9%of orders come back
“It doesn't fit a 4x6”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Michael Aram Picture Frames questions

Answered from the same tracked data.