mezuzah
Worth a lookShows a sweet-spot price point ($22.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Review moat
Great317.69avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.44–$79.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$385K$385K/yr · 476K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mezuzah is a $385K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
mezuzah market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $334K–$446K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 2.8%
- Avg brand age
- 63 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
38
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
36%
Top 20: 78%
Open market
40%
- Zivosely17%
- Pasiir14%
- BRTAGG10%
- Unknown7%
- Exselens7%
- A&S Mezuzot6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 1.9×
Top mezuzah search terms
- mezuzah169K/yr
- mezuzah with scroll for door71K/yr
- mezuzah for door122K/yr
- mezuzah case23K/yr
- mezuzah scroll18K/yr
- kosher mezuzah scroll11K/yr
- jewish door mezuzah9K/yr
- mezuzah with kosher scroll for door6K/yr
- mezuzah with scroll7K/yr
- mezuzahs6K/yr
Top mezuzah products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRTAGG Metal Mezuzah For Door Install Use Double-sided Tape 5.3 Tall English & Hebrew Scripture Bronze Easy Peel and Stick Mezuzahs Cover Jewish Gifts (for 4 Inches Scroll)
BRTAGG$9.234.8★832 rev
Pasiir Hand Painted Mezuzah Exquisite Enamel Mezuzah with Star of David and Jerusalem Motifs
Pasiir$12.954.8★299 rev
1 X Bless This House Brass Mezuzah with Hebrew Parchment in Gift Box & Placement Guide by Unbranded
Unknown$8.004.8★3,672 rev
Exselens Mezuzah Set of 3 Jewish Door Mezuzah with English/Hebrew House Blessing Metal Cases with Non-Kosher Scrolls Gold Silver Bronze
Exselens$15.834.7★201 rev
Zivosely Exquisite Enamel Design Mezuzah with Scroll Easy Install Use Double-Sided Tape Royal Blue Mezuzah for Door with Crystal Diamond Accent for Any Memorable Jewish Occasions 3.8
Zivosely$10.084.8★170 rev
Newest
by launch dateZivosely Exquisite Enamel Design Mezuzah with Scroll Easy Install Use Double-Sided Tape Royal Blue Mezuzah for Door with Crystal Diamond Accent for Any Memorable Jewish Occasions 3.8
Zivosely$10.08170 rev
Zivosely Exquisite Enamel Design Mezuzah with Scroll Easy Install Use Double-Sided Tape Dove with an Olive Branch Theme Mezuzah for Door with Crystal Diamond Accent for Any Jewish Occasions 3.8
Zivosely$10.76150 rev
Zivosely Exquisite Enamel Design Mezuzah with Scroll Easy Install Use Double-Sided Tape Pomegranate Theme Mezuzah for Door with Crystal Diamond Accent for Any Memorable Jewish Occasions 3.8
Zivosely$10.89150 rev
MrMrKura Mezuzah with Scroll for Door Metal Mezuzah Case with Messianic Seal for Hebrew Home Blessing Jewish Gifts Jewish House Warming Decor Christmas Easter (Blue)
MrMrKura$9.6855 rev
MrMrKura Mezuzah with Scroll for Door Enamel&Zinc Alloy Blessing Mezuzah Case for Door Colored Painted Mezuzha Scroll Kosher for Jewish Gifts/Jewish Decor Christmas (Blue 5 * 0.86 in)
MrMrKura$9.83208 rev
Trending
90-day click momentum
SUPER STAM MEZUZAH CASE Holder (shidell) Plastic Semiround Silver shin Waterproof Rubber Cork lot of 5 (White 12)
SUPER STAM$11.264.7★
MEZUZAH Aluminum CASE Holder Self Stick Waterproof Rubber Cork 5 Pack (Gold with Glossy Shin 15)
SUPER STAM$14.794.7★
SURI Mezuzah with Scroll for Door | 4 Inch Modern Aluminum Mezuzah Case | Fits 3 Inch Scroll | Gold & Silver Chagall-Inspired Design | Self Adhesive Easy Install | Judaica Jewish Gift
SURI$39.554.8★
MrMrKura Mezuzah with Scroll for Door Metal Mezuzah Case with Messianic Seal for Hebrew Home Blessing Jewish Gifts Jewish House Warming Decor Christmas Easter (Blue)
MrMrKura$9.684.9★
MAGICLULU 5-Pack Door Mezuzah with Kosher Scroll Screw Mount Metal Mezuzah Case - 3.54 Inch Tall Jewish Mitzvah Mezuza Plaque for Front Doorpost Entrance Religious Housewarming Gift
MAGICLULU$14.164.8★
What buyers say about mezuzah
What buyers praise and complain about, mined from review topics.What buyers love
“Nice well made”
“Perfect for what I Needed”
“definitely worth the price”
“This fit just perfect”
“Gift”
“The colors are so pretty and vibrant”
“Attractive and east to install”
“the design is simple yet elegant”
“The adhesive holds surprisingly well”
“It's durable”
What buyers complain about
“wide”
“In its publicity video, it shows a smiling woman placing a mezuzah on the wrong doorpost and leaning the wrong way”
“I was concerned that the tape would give out”
“Its not written in parchment paper”
“Poor design”
“Despite the certification”
“the scroll will get wet”
“It has a VERY flimsy plastic”
“Theres no way to mount this with the adhesive without risking damage to the scroll”
“Not worth cost”
Top return reasons
Common questions
- Is mezuzah profitable to sell on Amazon United States?
- The niche generates $385K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mezuzah niche?
- 26 brands and 38 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in mezuzah?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 2.2%.
- When does demand for mezuzah peak?
- Demand peaks in Sep–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mezuzah niche?
- Listings span $4.44–$79.79; the average listing price is $22.29 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.