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Metallic Balloons

Fail

Demand is soft, at -6.5% this quarter, so Metallic Balloons is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$92K/yr251K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
35%top-5 click share · 22 brands · 29 sellers

Flapen Score

Metallic Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Metallic Balloons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Metallic Balloons 251K times last year and spent an estimated $92K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
4.1%
Market size, estimated
$92Ka year
Peak month
December2.1× the quietest month
Top search term
metallic balloons137K searches a year

02 · Price

A sale here is worth $9.00.

Listings sell for $9.00 on average, from $5.69 to $22.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $9.00 that is $900 to $2K a year per listing.

Average price
$9.00under the $15 to $100 sweet spot
Price range
$5.69–$22.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$900–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #285 within Balloons. It carries 4,548 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#285in Balloons
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,548per listing
Listings tracked
51

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Metallic Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

29

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

35%

Top 20: 73%

Open market

26%

  • Brand 136%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Metallic Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Metallic Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metallic balloons137K/yr
  • chrome balloons27K/yr
  • globos metalicos13K/yr
  • globos metlicos13K/yr
  • shiny balloons10K/yr
  • globos metlicos de colores8K/yr
  • globos metalizados11K/yr
  • balloons metallic8K/yr
  • metalic balloons6K/yr
  • metallic balloon6K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Balloons

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
19%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“Balloon quality is poor”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Metallic Balloons questions

Answered from the same tracked data.