Is metal stars profitable to sell on Amazon United States?

The niche generates $125K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +85.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the metal stars niche?

34 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in metal stars?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.1%.

When does demand for metal stars peak?

Demand peaks in May–Jun–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the metal stars niche?

Listings span $7.35–$259.59; the average listing price is $39.61 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

metal stars

Worth a look

Shows a sweet-spot price point ($39.61 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$39.61

avg listing price — sweet spot $15–$100

Growth

Great+85.3%

90-day search growth — must beat 0% to launch

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great298.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.35–$259.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$125K

$125K/yr · 217K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, metal stars is a $125K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Nov. Verdict: Worth a look — 62/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

30%

Top 20: 61%

Open market

44%

JoyEvy19%
HECASA12%
VHC Brands11%
VIVICOMFY5%
Hearthside Collection5%
EcoRise4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +85.3% search growth over the last 90 days.

Peak months: May, Jun, Nov · busiest ÷ quietest = 2.8×

Open Trend

All search terms

Top metal stars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HECASA Portable Texas Star Target Steel Target Stand Metal Shooting

HECASA$238.954.4★61 rev

VHC Brands Patriotic Faceted Metal Star Wall Hanging 12x12 Independence Day Decor American Star Design Distressed Appearance Metal Wall Art

VHC Brands$15.034.5★153 rev

JoyEvy 6 9123pieces Black Barn Star Wall Decor Metal Stars Rustic Vintage Western Country Farmhouse Home Indoor or Outdoor Wall Decoration Texas Stars for House Art Dcor

JoyEvy$21.544.6★424 rev

JoyEvy 6 9 123pieces Red Black Barn Star Texas Stars Art-Metal Stars for Outside Rustic Vintage Western Wall Decor Country Home Farmhouse Wall Decorations

JoyEvy$21.274.7★387 rev

Clovers Garden 6 Metal Barn Stars (Set of 3) Red White Blue Star Wall Decor Rustic Farmhouse Hanging Patriotic Texas Star Indoor Outdoor American Vintage Wall Art Decoration

Clovers Garden$16.314.4★182 rev

Newest

by launch date

Shimeyao 3 Pcs 12 Metal Barn Stars for Outside Wall Decor 3D Hanging American Flag Red White and Blue Wall Art Labor Day Veterans Day Election Country Rustic Farmhouse Art Decor

Shimeyao$38.235 rev

5mo ago

VIVICOMFY 36 Large Barn Star-Red Black Barn Star Outdoor Decoration-Metal Stars for Outside Texas Stars Art Rustic Vintage Western Country Home Farmhouse Primitive House Decor- Primitive Wall Dcor

VIVICOMFY$45.27168 rev

1y ago

VHC Brands Patriotic Metal Star Distressed 36x36 Independence Day Decor Decorative Wall Hanging Rustic Farmhouse Decorations Country Black Vintage Tan

VHC Brands$44.1713 rev

1y ago

HECASA Portable Texas Star Target Steel Target Stand Metal Shooting

HECASA$238.9561 rev

2y ago

Qobumy 48 Large Barn Star-Black Barn Stars Outdoor Decoration-Metal Star for Outside Texas Stars Art Rustic Vintage Western Country Home Farmhouse Primitive House Decor- Primitive Wall Dcor

Qobumy$66.24156 rev

2y ago

What buyers say about metal stars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“All the items that were actually delivered are good and solid”

Advertised Vs Actual Product11%

“Just what I wanted”

Value For Money11%

“Great price”

Size-Overall9%

“Nice Fit”

Color7%

“Very bright colors”

Design-Overall6%

“Nice design”

Strength4%

“Very cute & sturdy”

Fun/Entertainment Experience3%

“Fun”

Weight Light2%

“It's very light metal”

Assembly/Installation2%

“Easy assembly and looks great”

What buyers complain about

Size-Overall26%

“To small”

Quality-Overall17%

“Expected higher quality for the cost”

Value For Money9%

“A little pricey”

Assembly/Installation4%

“Took me ten minutes to assemble”

Paint Quality3%

“Paint chips off easily”

Rusts/Corrodes3%

“They came rusted”

Durability3%

“the doddering on one of mine broke day one”

Advertised Vs Actual Product3%

“Falsely advertised”

Instructions/User Manual/Troubleshooting2%

“there are no instructions included”

Strength2%

“The material is extremely thin and flimsy”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Color5%

Quality-Overall3%

Paint Quality2%

Assembly/Installation2%

Value For Money2%

Material Quality1%

Design-Overall1%

Common questions

Is metal stars profitable to sell on Amazon United States?: The niche generates $125K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +85.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the metal stars niche?: 34 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in metal stars?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.1%.
When does demand for metal stars peak?: Demand peaks in May–Jun–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the metal stars niche?: Listings span $7.35–$259.59; the average listing price is $39.61 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

metal stars

metal stars market data

Competition & brand share

Demand & seasonality

Top metal stars search terms